Mopinion

Mopinion is a user feedback software designed to provide actionable insights into customer behavior on digital channels. According to the vendor, it is specifically tailored for small to large enterprises across various industries, including financial services, insurance, e-commerce, travel and hospitality, and retail. Professionals in these industries can leverage Mopinion to understand the online journey of their customers, drive strategy, and enhance engagement.

Key Features

Seamless Digital Experience: According to the vendor, Mopinion provides actionable insights into customer behavior on digital channels, helping businesses understand the online journey of their customers and driving strategy and engagement.

All-in-one User Feedback Software for Digital Channels: The vendor claims that Mopinion offers user feedback solutions for websites, apps, and email campaigns. It collects feedback through flexible and easy-to-install SDKs for iOS and Android, enabling businesses to optimize the user experience across all digital channels.

Expert-designed forms for every touchpoint: According to the vendor, Mopinion offers a range of customer satisfaction surveys, including CSAT surveys to measure loyalty, GCR and CES surveys to measure goal achievement and effort required, and NPS surveys to measure customer success and likelihood of recommendation. It also provides conversational feedback forms for an intuitive and engaging experience.

Integrations with other digital marketing tools: According to the vendor, Mopinion seamlessly integrates with web analytics, CRM tools, project management, A/B testing, and more, allowing for easy data sharing and analysis across multiple platforms.

Enterprise-Level Security, Privacy, and Accessibility: The vendor states that Mopinion adheres to strict security and privacy policies, with ISO 27001:2017 security accreditation and compliance with GDPR and CCPA. It also provides improved accessibility with WCAG 2.1 Level AA certification.

Personalized Digital Channels: According to the vendor, Mopinion allows businesses to build a rich database of insights into every key customer segment, enabling the delivery of personalized experiences on all digital channels. It provides intuitive dashboards for feedback analysis.

Feedback Collection at Critical Touchpoints: The vendor claims that Mopinion enables businesses to gather feedback at critical touchpoints in the customer journey, allowing for targeted feedback collection based on visitor behavior. It collects qualitative and declarative data for precise insights into the customer journey.

Real-time Feedback Monitoring: According to the vendor, Mopinion provides real-time feedback monitoring through live dashboards and a signal function that alerts businesses to problems or issues as they occur. It helps businesses identify and address customer issues in real-time.

Integrations with Existing Tech Stack: The vendor states that Mopinion integrates with a wide variety of web analytics tools and seamlessly integrates into existing tech stacks. This enables businesses to leverage their existing analytics tools and maximize the value of their data.