mSFA

mSFA (Mobile Sales Force Automation) by Ubq Technologies is a software solution aimed at small, medium, and large enterprises, providing automation of sales processes and real-time visibility into product movements. According to the vendor, mSFA offers a range of features that can benefit sales representatives, sales managers, field sales teams, distributors, and companies in the FMCG, telecom, and CPG sectors.

Key Features

Collaborate, Plan, Forecast, and Replenish: According to the vendor, mSFA allows users to collaborate with distributors to gain visibility into stock and sales, manage secondary sales and inventory, plan sales and promotional schemes based on bottom-up data, forecast market demand, and replenish distributors to mitigate loss of market share to competitors.

Manage Promotional Schemes and Claims: The vendor claims that mSFA enables users to define promotional schemes, generate scheme-related claims based on actual sales, remove associated leakages, reduce claim turnaround time, perform cost-benefit analyses of promotional schemes, and make informed decisions about future strategies.

Empower Sales Force with Outreach Mobile SFA: The vendor states that mSFA enables users to capture information on merchandizing activities and market intelligence, plan and track routes based on GPS locations, and empower the sales team with mobile tools for efficient data capture and management.

Analyze Data for Reliable and Prompt Business Decisions: According to the vendor, mSFA allows users to visualize a large volume of data in intuitive graphs, charts, and plots, gain insights into Key Performance Indicators (KPI) in real-time, drill down into details, create and share reports and interactive dashboards quickly, and access analytics dashboard from mobile devices.

Integrated Solution, Flexible Deployment: The vendor claims that mSFA can be seamlessly integrated with upstream IT systems like ERP and downstream systems like distributors' accounting packages. Users have the flexibility to deploy the solution in the Cloud or on-premises infrastructure and choose between a subscription-based SaaS model or license-based perpetual ownership.

Sales Force Monitoring: According to the vendor, mSFA enables users to keep track of regular field activities, verify presence on the ground, and capture customer interactions to ensure effective sales force management.

Streamlined Sales Processes: The vendor states that mSFA can automate stock replenishment, streamline outstanding payment collection, gather market and competitor feedback, and optimize merchandizing activities for improved operational efficiency.

Developing Time & Cost-Effective Strategies: According to the vendor, mSFA can increase execution efficiency with trackable performance data, ensure checks on operational leakages, and activate rule-based schemes effortlessly to develop time and cost-effective sales strategies.

Become Visible to Your Customers: The vendor claims that mSFA allows users to track the movement of products and services accurately, ensuring they reach retail buyers and increasing brand visibility in the market.

Continuous Inventory Replenishment: According to the vendor, mSFA helps keep products in stock by optimizing inventory distribution in target markets, ensuring the right amount of stock is shipped to the right distributors, and avoiding stockouts and overstock situations.