Nexoya

Nexoya is an AI-powered marketing analytics software designed to optimize digital ad campaigns and enable data-driven decision-making. According to the vendor, Nexoya caters to mid-to-large size corporates across various industries and is particularly beneficial for marketing managers, digital marketing specialists, performance marketing leaders, chief marketing officers (CMOs), advertising agencies, and e-commerce companies. With its automated portfolio management, performance predictions, and budget optimization features, Nexoya aims to empower marketers to maximize their marketing performance and ROI.

Key Features

Automated Portfolio Management: According to the vendor, Nexoya offers automated portfolio management for cross-channel budget optimization. It aims to simplify the transition from manual and intransparent budget planning to AI-driven portfolio management, potentially saving marketers time and effort while aiming for optimal results.

Maximize Your Performance: Nexoya's AI algorithms aim to dynamically predict and optimize campaign performance. The vendor claims it provides AI-driven budget allocation and performance optimization to improve portfolio performance. Marketers can set performance goals along the funnel, and the algorithms will potentially reallocate budgets from ineffective campaigns or channels to well-performing ones.

Full Transparency and Data Insights: Nexoya aims to provide performance dashboards that offer a holistic overview of all portfolios and their key performance indicators (KPIs). The platform includes a portfolio funnel view to analyze the performance of each step in the conversion funnel. Marketers can potentially deep dive into metrics analysis to detect trends, seasonal shifts, or changes in key KPIs.

30+ Integrations Available: According to the vendor, Nexoya seamlessly integrates with over 30 marketing tools and channels, allowing marketers to potentially aggregate data from all their marketing channels in one place. The platform aims to harmonize and aggregate all ingested data, providing a centralized view of marketing performance. Customized imports potentially enable connections to internal CRM or other applications for a comprehensive data view.

Automated Cross-Channel Budget Allocation: Nexoya's AI algorithms aim to dynamically calculate the best budget distribution across all campaigns and channels. Marketers can set specific campaign targets such as Return On Ad Spend (ROAS) or Cost Sales Ratio. Budget adjustments can potentially be automatically implemented across channels, potentially saving time and improving team productivity.