Nimbata

Nimbata is a call tracking and analytics software designed to help businesses accurately attribute phone leads to their PPC and SEO activities. According to the vendor, Nimbata provides detailed attribution data, including search keywords, UTM codes, landing pages, and click IDs, to help businesses identify the sources of their leads and optimize their marketing efforts. The software offers a wide range of reports and customizable dashboards for analyzing call data and integrates with Marketing, CRM, and Reporting tools to enhance lead management and data accuracy. Nimbata caters to various professions and industries, including marketing agencies, automotive, legal services, home services, and the health industry.

Key Features

Call Tracking: According to the vendor, Nimbata allows businesses to attribute phone leads to their PPC and SEO activities by providing detailed attribution data, such as search keywords, UTM codes, landing pages, and click IDs. This feature aims to help businesses identify the sources of their leads and optimize their marketing efforts.

Call Analytics & Reporting: Nimbata offers a wide range of reports and customizable dashboards for analyzing call data. The vendor states that these features provide insights on call volume, call duration, new callers, repeat callers, and calls by country and source. Integration with Marketing, CRM, and Reporting tools is also available to enhance lead management and data accuracy.

Automation Rules: According to the vendor, Nimbata allows businesses to automatically classify leads based on set criteria and tag and assign values to leads that meet specific criteria. This feature aims to save time and effort in lead classification and management, helping businesses identify and focus on high-quality leads.

Integration Triggers: Nimbata enables businesses to set detailed criteria to determine which calls are sent to third-party integrations. According to the vendor, this feature allows businesses to customize the data sent to apps for data-driven decision-making. Seamless integration with Google Ads, HubSpot, Google Analytics, and more is also available, providing flexibility in managing and analyzing call data.

Call Whispers: According to the vendor, Nimbata plays a short audio message before answering a call to prepare the recipient with important information about the call. This feature aims to improve call handling and enhance the customer experience.

Call Recordings: Nimbata allows businesses to record and store all answered calls. The vendor states that this feature is useful for training agents, monitoring interactions, and tagging calls based on outcomes, helping businesses improve customer service and agent performance.

Transcriptions: Nimbata offers transcription capabilities to convert conversations into written form for easy review and analysis. According to the vendor, this feature identifies key talking points and extracts actionable insights, enhancing customer interactions and marketing strategies.

Keypad Entry (IVR): According to the vendor, Nimbata uses Interactive Voice Response to direct callers to the right department or information, streamlining the call process and enhancing caller experience.

Greetings: Nimbata allows businesses to create customized greetings for callers, which can vary based on marketing campaigns or time of day.

Caller ID Display: According to the vendor, Nimbata enables businesses to customize the caller ID display on the recipient's phone, providing options including anonymous, tracking number, or destination number.