Notificare

Notificare is a customer engagement platform offered by Notificare Technologies B.V. that claims to enable brands and retailers to deliver personalized and interactive messages to their audience across various channels, including web push, app push, email, SMS, and digital wallet. According to the vendor, the product aims to help businesses engage with their customers in a relevant and one-to-one manner, potentially enabling them to stand out in a crowded market space.

Key Features

Actionable Analytics: According to the vendor, Notificare provides powerful insights that may help businesses make smarter decisions. Users can reportedly measure the success of campaigns, track key performance indicators (KPIs), and access real-time data and customizable reports to monitor app performance and audience engagement.

Marketing Automation: The vendor claims that Notificare offers marketing automation capabilities. Users can automate notifications, categorize the audience based on behavior and preferences, and create personalized and contextual campaigns to engage users at the right time. The product also reportedly leverages web and mobile analytics to trigger automated actions and deliver relevant messages.

Contextual Marketing: Notificare claims to enable users to deliver personalized content based on user attributes and behavior. The product allows users to create tailored experiences by showing content in the right place at the right time. Additionally, users can reuse content from other sources, such as email messages or RSS feeds, to create powerful campaigns.

Location Based Marketing: According to the vendor, Notificare supports location tracking technologies like geo-targeting, geo-fencing, and beacons. Users can engage with their audience by delivering relevant messages based on their location. The product also claims to bridge the gap between digital and physical customer experiences by creating campaigns that leverage location data.

Digital Loyalty Solutions: Notificare reportedly offers features for designing, distributing, and gathering insights on digital coupons, tickets, boarding passes, and store cards. Users can provide convenience and personalization by offering digital passes that live beyond the app. The product also claims to provide tracking of loyalty program performance and customer engagement through pass redemption and analytics.

Web & App Push: According to the vendor, Notificare enables users to deliver rich and interactive messages in the app or on the website. Users can engage their audience with personalized content and calls-to-action. The product aims to reach users on various devices, including desktop, mobile, and wearable devices.

In-App Messaging: Notificare claims to enable users to engage with their audience when they are actively interacting with the app. Users can provide personalized and contextual content to enhance the user experience. Additionally, the product can be used to onboard users, explain new features, and send special offers through in-app messages.

Email: The vendor states that Notificare allows users to craft beautiful emails with a drag-and-drop designer. Users can personalize email campaigns and track their performance. The product also claims to integrate email into customer journeys to keep the audience engaged.

SMS: Notificare reportedly enables users to reach mobile users who don't have the app installed. Users can send transactional and service-related messages, as well as marketing campaigns. The product also claims to offer personalization of SMS messages and targeting of specific audience segments.

Push Notifications: According to the vendor, Notificare allows users to deliver engaging cross-platform push notifications. Users can reportedly use rich content and actionable elements to increase user interaction. The product also claims to support targeting of specific audience segments and provides measurement of the success of notifications.

Battle-tested APIs: Notificare claims to provide access to industry-standard APIs for seamless integration with other systems. Users can leverage REST, Live, and Cloud APIs to access various functionalities. The product also claims to offer a robust and secure infrastructure for reliable data processing.