Nurture

Nurture is a marketing automation SaaS (software-as-a-service) web application designed by Better Software, LLC. According to the vendor, Nurture aims to help marketers build trusted and personalized relationships with their customers and partners. The product is targeted at small businesses and caters to marketing professionals, sales professionals, e-commerce businesses, SaaS companies, and non-profit organizations.

Key Features

Sticky Notification Bar for Engaging Visitors: According to the vendor, Nurture provides customizable sticky notification bars that can be displayed at the top or bottom of web pages. These bars offer a non-intrusive way to announce offers, share press releases, showcase media coverage, and provide free downloads, aiming to effectively engage website visitors.

Exit Intent Popup for Converting Visitors: The vendor states that Nurture offers personalized exit intent popups to grab the attention of visitors who are about to leave a website. These popups can be customized to convert visitors into subscribers or customers, making them useful for growing email lists, announcing discounts, and sharing white papers and case studies.

On-site Engagement to Turn Visitors into Subscribers: Nurture's on-site engagement feature, as claimed by the vendor, allows businesses to convert website visitors into subscribers on social platforms. This feature enables real-time engagement with visitors, encouraging them to subscribe for critical market insights and user feedback.

Surveys to Gather Insight from Website Visitors: According to the vendor, Nurture enables businesses to reach real-time website visitors and survey them for valuable market insights and user feedback. This feature aims to help businesses gather information directly from their target audience to inform their marketing strategies.

Smart Segmentation for Effective Database Organization: The vendor claims that Nurture offers tag-based segmentation, providing a natural and intuitive way to organize a marketing database. This feature allows for easy categorization and organization of contacts based on their interests and behaviors, facilitating effective targeting and personalization.

A/B Testing for Email Templates and Subject Lines: According to the vendor, Nurture provides a user-friendly A/B testing functionality for email templates and subject lines. This feature allows businesses to test different versions of their emails to optimize their effectiveness and improve engagement with their audience.

Triggered Rule-based Messages for Personalized Communication: The vendor states that Nurture allows businesses to set up rule-based messages that are triggered based on specific actions or behaviors of customers and prospects. This feature enables businesses to engage in highly personalized and targeted communication, enhancing the customer experience.

Real-time Alerts for Sales Team Engagement: According to the vendor, Nurture provides real-time alerts to notify sales teams about engaged prospects. This feature aims to keep sales teams updated on prospects who are showing interest, enabling them to take immediate action and connect with potential customers.

Comprehensive User Profiles for Detailed Engagement Tracking: Nurture tracks all granular actions of prospects and customers, creating comprehensive engagement profiles, as claimed by the vendor. This feature provides valuable insights into individual contact behavior, helping businesses tailor their marketing efforts accordingly.

Reports and Metrics for Campaign Analysis: According to the vendor, Nurture tracks and reports metrics throughout the platform, from campaigns to templates to contact profiles. This feature allows businesses to analyze the performance of their marketing efforts and make data-driven decisions to optimize their campaigns.