Online PR Software

iPR Software, developed by iPR Software, Inc., is an online PR software solution designed to meet the needs of Public Relations (PR) and Marketing professionals. It offers a range of features for interactive, digital publishing, digital asset management (DAM), and customized software solutions. According to the vendor, iPR Software is suitable for companies of all sizes, including Fortune 100 companies, non-profits, government agencies, and small-to-midsize organizations. It is utilized by PR professionals, marketing professionals, communication managers, media relations specialists, and corporate communications departments across various industries.

Key Features

AI for PR & Marketing: iPR Software incorporates Artificial Intelligence (AI) capabilities, utilizing machine learning technology to potentially increase productivity and corporate asset sharing. According to the vendor, AI-powered algorithms optimize storage, sharing, and distribution of digital media and corporate assets, potentially enhancing audience engagement and providing customized statistics and measurement.

Rich Media Content Creation: iPR Software aims to enable easy creation and management of rich media content, including photos, videos, b-roll, illustrations, audio files, documents, design files, and presentations. Its customized marketing workflow allows for potentially seamless design and management of strategic brand and digital assets, supporting content categorization, evolution, and distribution to target audiences.

Increased Traffic & Brand Recognition: iPR Software is designed to potentially help companies increase website traffic and brand recognition through digital publishing and content sharing platforms. It allows for self-publishing and distribution of multimedia content and news stories from a branded online news center. Additionally, it provides customized virtual press centers and online social media platforms for content sharing, potentially maximizing social media investment by automatically linking to Facebook and Twitter accounts.

Data-Driven PR & MarCom Campaigns: iPR Software aims to facilitate the distribution of data-driven PR and Marketing Communication (MarCom) campaigns. It offers tools for publishing and sharing content on the internet, blogs, and social media channels, potentially enabling instant sharing of branded content on traditional and social sites. According to the vendor, it enhances audience engagement through targeted distribution initiatives.

Enhanced SEO & Search: iPR Software is designed to potentially improve search engine optimization (SEO) and search capabilities of key corporate assets. It provides a central, searchable repository for digital files and assets, allowing for potentially easy storage, organization, retrieval, and sharing of digital media. The software aims to optimize metadata descriptions for enhanced searchability and distribution, potentially helping companies effectively manage and locate their assets.

Automated Task Management: iPR Software is built to potentially automate tasks to reduce data and storage errors. It aims to streamline creative controls and approval processes for managing corporate workflows, enabling custom approval processes to track campaigns, creative documents, and licensing. Integration with storage tools like Google Drive, Dropbox, and Slack is offered for seamless collaboration and efficient task management.

Customer Predictive Behavior: iPR Software provides insights into customer predictive behavior, according to the vendor. It offers analytics and measurement tools to monitor social and fan engagement trends, allowing companies to identify top influencers and potentially convert them into advocates for marketing efforts. By consolidating branded social media channels in one place for easy monitoring and analysis, companies can potentially gain valuable insights into their target audience.