OptiKPI

OptiKPI is positioned as an all-in-one CRM and Marketing & Compliance Automation Platform specifically designed for the iGaming and Fintech industries. According to the vendor, this solution aims to simplify data management, enable targeted campaigns, automate reporting, and ensure compliance. It is marketed as suitable for startups, scale-ups, and enterprises in the iGaming and Fintech sectors, including iGaming operators, online casinos, sports betting operators, lotteries, and crypto exchanges.

Key Features

Real-Time Customer Data Platform: According to the vendor, OptiKPI securely integrates data from various player touch-points via API, continuously updating the consolidated dataset in real-time. This is said to provide a comprehensive dataset for personalized player journeys and campaigns across all available channels.

Actionable Player Segmentation: The vendor claims that OptiKPI empowers users to group players into real-time segments and automatically track user groups as they evolve. This feature is said to enable targeted and effective campaigns based on player profiles, actions, interests, habits, and preferences.

Omnichannel Campaigns & Journeys Orchestration: OptiKPI offers an intuitive Journeys tool for creating dynamic omnichannel campaigns that adapt to user behavior and lifecycle stage. The vendor also states that it provides scheduled marketing calendar campaigns for major sports events and festive occasions.

360° Player Engagement Channels: OptiKPI aims to seamlessly connect and captivate players across mobile, email, and web platforms. The vendor claims that it enables the delivery of precisely tailored messages and in-game promotions while analyzing individual player behaviors for unique and relevant interactions.

Performance Tracking and Business Analytics: According to the vendor, OptiKPI provides a streamlined tracking system for comprehensive insights into campaign performance. It is said to offer delivery reports, click rates, personalized dashboards, and real-time data for a holistic view of overall business performance.

Responsible Gaming Automation Safeguards: OptiKPI is marketed as utilizing real-time data feeds for a constantly updated secure gaming environment. The vendor claims that it includes specialized segmentation and real-time triggers for responsible gaming, enabling automatic notifications to the responsible gaming team and informing players about their limits.

Integration Hub: The vendor states that OptiKPI seamlessly integrates with diverse data source structures, adapting to the existing setup and saving time and effort. It is marketed as ensuring hassle-free integration and leveraging of data as-is.

Email, SMS, Push: OptiKPI supports diverse marketing channels for campaign execution, including email, SMS, and push notifications. The vendor claims that it ensures impeccable deliverability and engagement.

Privacy Policy: According to the vendor, OptiKPI securely stores and protects customer data, utilizing data anonymization techniques to comply with GDPR regulations. The vendor emphasizes prioritizing customer privacy while ensuring data accessibility.