Optilead

Optilead is a customer engagement solution provided by Optilead. According to the vendor, Optilead helps businesses recover lost sales and enhance customer service. The software offers features such as web callback, cart recovery, remarketing, email marketing, text marketing, and outbound call center services. It is suitable for businesses of all sizes, including e-commerce and retail, travel and hospitality, finance and insurance, utilities, and telecommunications.

Key Features

Web Callback / Click to Call: Optilead's web callback feature allows businesses to connect with online visitors instantly by offering them the option to request a call back. This feature is triggered when a customer clicks on the "Call Me" button on the website, and their details are immediately relayed to the sales or customer service team.

Cart Recovery: Optilead's cart recovery feature helps businesses recover lost sales by targeting customers who have abandoned their shopping carts. It tracks customer activity on the website and initiates a real-time call between the business and the customer to address any concerns and assist in completing the purchase.

Retargeting: Optilead's retargeting feature allows businesses to re-engage customers who have shown interest in their products or services. This feature uses a multi-channel approach, including phone calls, emails, and SMS, to retarget customers who have abandoned their online transactions.

Remarketing: Optilead's remarketing feature enables businesses to promote products or services to current customers or individuals on their database. It utilizes a multi-channel strategy, including phone calls, emails, and SMS, to deliver personalized and trackable messages.

Email Marketing: Optilead's email marketing feature allows businesses to send personalized, trackable, and responsive emails to their customers. It can be used for standalone campaigns or ongoing campaigns triggered by specific events.

Text Marketing: Optilead's text marketing feature provides businesses with an easy-to-use system for instant and cost-effective communication with customers, staff, or members. It allows businesses to send text messages or SMS for various purposes, such as appointment reminders, order updates, offers, and surveys.

App Cart Recovery: Optilead's app cart recovery feature helps businesses recover abandoned shopping carts within mobile apps. It tracks app users through the purchase process and initiates a call between the business and the customer to guide them through the buying process.

Browser Abandonment: Optilead's browser abandonment feature reduces abandonment rates by engaging visitors before they leave the website. It triggers a pop-up offering the visitor the opportunity to speak to someone directly.

Network Based Dialler: Optilead's network-based dialler automates phone calls, text messages, and emails to connect businesses with customers or prospects instantly. It receives leads from multiple sources and seamlessly delivers them as inbound calls to the contact center.

Outbound Call Centre: Optilead's outbound call center feature provides businesses with a comprehensive solution for making outbound calls. It allows businesses to implement a full cart recovery campaign, even if they lack the facility or capacity to make outbound calls themselves.