Optinize

Optinize is a marketing automation platform designed to help businesses engage with their customers through personalized and targeted messaging across various channels. It is marketed as suitable for businesses of all sizes, from small startups to large enterprises. According to the vendor, Optinize provides a range of key features that can optimize customer engagement and drive conversions.

Key Features

Email Marketing: According to the vendor, Optinize allows businesses to send targeted and personalized emails to customers, create responsive email campaigns, test subject lines, and analyze email performance.

SMS Marketing: The vendor claims that Optinize enables businesses to send personalized text messages to customers, schedule text reminders and notifications, automate SMS marketing campaigns, and measure SMS open rates and response rates.

Web Push Notifications: Optinize offers the ability to send personalized push notifications to customers, with the aim of increasing engagement and conversion rates. The vendor also states that businesses can combine web push with other communication channels and measure web push click-through rates and conversions.

Facebook Custom Audiences: Optinize allows businesses to sync customer data with Facebook audiences, display targeted ads based on customer interests and actions, retarget customers based on website visits and form submissions, and increase exposure and reach through Facebook ads, according to the vendor.

Phone Integration: The vendor claims that Optinize provides the ability to pick up the phone at the right time to close sales, automate phone calls by connecting actions to call center, provide personalized customer experiences through phone calls, and track phone call interactions and outcomes.

Audience Targeting: According to the vendor, Optinize helps businesses reach prospects and buyers across multiple channels, delivering timely and engaging experiences. The vendor also claims that businesses can target customers through email, display, mobile, social, and more, utilizing audience data to personalize messages and offers.

Email Marketing Automation: Optinize allows businesses to create automated email campaigns based on customer behavior, trigger emails based on time, behavior, and interests, deliver welcome series and lead magnet emails automatically, and set up email funnels to guide leads to conversion, according to the vendor.

Customer Data Tracking: The vendor states that Optinize enables businesses to track customer behavior on the website and other touchpoints, gather data on website visits, product interests, and actions, use site tracking and event tracking to understand customer interests, and create unified customer profiles for personalized marketing.

Lead Generation Forms: According to the vendor, Optinize provides customizable lead generation forms, allowing businesses to collect customer data and validate contact details. The vendor also claims that Optinize helps prevent duplicates and ensure data accuracy, and integrates lead generation forms with other marketing tools.

Marketing Automation: Optinize offers marketing automation capabilities, enabling businesses to automate marketing processes and workflows. According to the vendor, businesses can trigger actions based on customer behavior and actions, guide customers through personalized customer journeys, and measure and improve campaign performance.