PeakMetrics

PeakMetrics is a media monitoring and analytics platform that, according to the vendor, utilizes machine learning to analyze the internet in real-time. It is designed to assist organizations in identifying and responding to emerging social media trends and narrative threats before they impact their business. The product is suitable for companies of all sizes, from small businesses to large enterprises. It is used by professionals in public relations, communications, marketing, advertising, crisis management, brand management, as well as government and public affairs.

Key Features

Real-time Narrative Analysis: According to the vendor, PeakMetrics employs machine learning to analyze millions of conversations in real-time. This enables organizations to identify and understand emerging online narratives. The platform provides insights and contextualizes the data, aiming to help users stay informed about what's trending and respond effectively.

Tracking Across Multiple Channels: PeakMetrics allows users to monitor over 1.5 million news sources, blogs, social networks, podcasts, TV/radio, and email newsletters in one place. This comprehensive view of conversations happening across various channels aims to ensure users don't miss any important discussions.

Machine Learning for Narrative Identification: The vendor states that PeakMetrics utilizes machine learning algorithms to automatically identify and attribute narratives spreading online about the user, their industry, and their competitors. This feature aims to save time and effort by eliminating the need for manual monitoring and analysis, enabling users to focus on developing effective strategies and responses.

Rapid Identification of Key Narratives, Influencers, and Audiences: PeakMetrics aims to enable users to quickly identify key narratives, influencers, and audiences by analyzing data from various sources. This feature provides valuable insights into the conversations surrounding their brand, industry, and competitors, empowering users to make informed decisions.

Customizable Dashboard: PeakMetrics offers a customizable dashboard where users can view and analyze collected data in a visually appealing and user-friendly format. The dashboard allows users to tailor information streams using proprietary filters, reducing noise and providing a more focused view of the relevant data.

Real-time Alerts and Notifications: According to the vendor, PeakMetrics provides real-time alerts and notifications to keep users informed about potential brand crises or reputation risks. Users receive instant notifications, enabling them to take swift action and manage situations before they escalate.

Sentiment Analysis: PeakMetrics measures audience emotions and opinions based on user-defined criteria, allowing users to track and improve consumer sentiment across various media channels. This feature provides valuable insights into how the brand is perceived and helps identify areas for improvement or intervention.

Comprehensive Coverage: PeakMetrics aims to provide comprehensive coverage by monitoring the brand's presence across all forms of online media, including news, social media, and podcasts. This feature ensures a holistic understanding of the brand's performance and reputation, assisting users in making data-driven decisions.

Contextual Information: According to the vendor, PeakMetrics provides contextual information about the websites discussing the user, including partisanship, ownership information, and credibility. This feature helps users evaluate the credibility and impact of the sources discussing their brand, enabling them to prioritize their responses and actions.

Customizable Reports: PeakMetrics allows users to generate tailored reports with in-depth analytics and visualizations. These reports showcase the brand's reputation baseline, threat scores, and key performance indicators, facilitating the sharing of insights and success with stakeholders.