Peekator

Peekator is an agile market research platform that automates market research processes, aiming to streamline and optimize data collection. The software caters to companies of all sizes and is widely used by market researchers, marketing professionals, product managers, business consultants, and advertising agencies across various industries.

Key Features

Manage Cookie Consent: According to the vendor, Peekator allows users to manage their cookie preferences, granting or denying consent for their usage. This feature may impact specific functionalities, and the platform analyzes data such as browsing behavior and unique IDs for research purposes.

Global reach: The vendor claims that Peekator provides rapid global reach, offering access to a panel of 250 million verified individuals from 130 countries. Users can allegedly reach up to 249 million respondents worldwide without the need for multiple regional partners.

Innovative question types: According to the vendor, Peekator offers a diverse range of innovative question types to enhance survey experiences. These include select and multiple-select questions, ordering-based questions, table-based questions, Van Westendorp questions, conjoint questions, and more. All pricing packages include these unique question types.

Track trends: The vendor asserts that Peekator enables users to compare results from different projects and surveys, facilitating trend analysis. Users have the flexibility to include or exclude questions for comparative purposes, and there are no limitations on the number of questions that can be compared.

Sample editor: Peekator provides a sample editor that allows users to directly access over 4000 panels. Users can conveniently browse and select their desired sample, view transparent pricing, and instantly determine the number of available respondents to set their quota effectively.

Real-time sample: According to the vendor, Peekator's sample editor offers real-time updates on the availability of respondents. This feature allows users to monitor the number of reachable individuals per criterion while setting their quota, ensuring up-to-date information on sample availability.

Targeted audience: The vendor states that Peekator empowers users to target specific audiences with precision, similar to Facebook ads targeting. Users can choose from a pool of over 200 pre-screened questions to pinpoint their preferred target profiles without encountering screening issues. Notably, there are no additional charges for audience targeting.

Representative sample: According to the vendor, Peekator enables users to establish a representative sample by incorporating interlocks and adjusting rules or ratios. This feature ensures that the sample accurately represents the target population, enhancing the validity of research findings.

Answers in minutes: The vendor claims that Peekator's automation capabilities expedite the collection of survey answers, with most surveys completed within a day or two. However, the speed of data collection may vary depending on the profile and characteristics of the survey participants.

Questionnaire editor: According to the vendor, Peekator's questionnaire editor is tailored to researchers' needs, offering a comprehensive set of tools. Users can choose from 15 different question types, insert media elements throughout the survey, and enjoy a seamless survey creation experience.