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Persona by Delve AI has proven to be an effective initial point of contact for individuals discovering a company's website. Users have …
Starting at $89 per month
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What is Persona by Delve AI?
A tool used to create data-driven buyer personas for a business and for competitors automatically.Tools providing insights include:Live Persona by Delve AI for websites/mobile applicationsSocial Persona by Delve AI for social media audiencesCompetitor Persona by Delve AI for competitorsThey are…
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Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.delve.ai/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $89 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Persona by Delve AI?
A tool used to create data-driven buyer personas for a business and for competitors automatically.
Tools providing insights include:
- Live Persona by Delve AI for websites/mobile applications
- Social Persona by Delve AI for social media audiences
- Competitor Persona by Delve AI for competitors
They are used to gain clarity on a business's best-performing segments, identify sources of influence, amplify the brand, refine customer experiences, build media outreach and get content + targeting ideas to grow a B2C/B2B business.
Delve AI boasts users among 7000+ businesses and agencies across 80+ industries in 80+ countries. It can be tried free.Features:
1. Live Persona by Delve AI automatically extracts personas and journeys, segment-wise from Google Analytics data. It works on aggregated and anonymized analytics data from Google Analytics, adds industry specific insights, automatically segments users based on their behavior/psychographics/demographics/geographies/transactions, enriches with insights from social media/reviews and leverages advances in machine learning to abstract personas for each segment. It displaces manual analysis. Personas are auto-generated and kept all up to date, and they provide clarity on best-performing segment(s), or can be used to refine the customer experiences and get targeting ideas from the most valuable segment.
2. Competitor Persona by Delve AI creates personas for competitors' businesseses automatically. Specify one or more competitor website domains and Competitor Persona by Delve AI will automatically generate persona(s) for those competitor businesses. It The competitor intelligence tool can then analyze their users and uncover marketing strategies.
3. Social Persona by Delve AI creates social media personas and delivers high-quality market research in minutes. Provide social media handles, and Delve AI will create personas of social audiences automatically to produce insights for each social segments such as followers, mentioners and website visitors. With AI generated personas and audience intelligence, users can research each segment's demographics, geographies, interests, topics of interest, and get industry specific insights, as well as understand their online habits and discover best places to influence them. This can include who they follow on social media, which podcasts they listen to, which websites they visit and which YouTube channels they watch.
Goals:
1. Drive growth
- Get ideas from desirable segments to expand business
- Deliver delightful experiences with unique insights
2. Know your customer
- Gain clarity on audience, segments & their evolution
- Leverage group and user level views for insights
3. Perform competitor analysis
- Leverage intelligence to research competitors
- Uncover competitors' marketing strategies
4. Refine ideal profile
- Hone an ideal customer profile with competitor data
- Combine with learnings from desirable segments
Persona by Delve AI Features
- Supported: Automatic segmentation (psychographic/behavioral/demographic/geographic/transactional)
- Supported: Industry specific insights
- Supported: Support for B2B and B2C businesses
- Supported: Automatic updates
- Supported: Keyword analysis
- Supported: Sample user journeys
- Supported: Sources of influence
Persona by Delve AI Screenshots
Persona by Delve AI Videos
Live Persona by Delve AI
Social Persona by Delve AI
Competitor Persona by Delve AI
Persona by Delve AI Integrations
Persona by Delve AI Competitors
Persona by Delve AI Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | 80+ countries supported |
| Supported Languages | 80+ languages supported |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Persona by Delve AI has proven to be an effective initial point of contact for individuals discovering a company's website. Users have found that the software helps answer frequently asked questions in a coherent manner, providing a comprehensive understanding of the business before users proceed further. This not only enhances the online presence of companies but also improves their overall image, adding significant value to their appearance.
Startups have particularly found value in using Persona to understand the interests of potential customers and tailor their sales presentations accordingly. By analyzing the pages visitors look at, businesses can customize their messaging on the website to better align with the needs of different buyer personas. This level of personalization allows startups to establish stronger connections with their target audience and increase their chances of conversion.
Persona enables businesses to develop a deeper understanding of their website visitors' typical actions and demographic similarities. This information is invaluable for businesses to follow up with companies that show interest in their services based on the actions they took on the website. These insights provide valuable ammunition for sales teams, allowing them to tailor their approach and improve conversion rates.
Moreover, users have found that Persona offers a granular understanding of consumer cohorts, allowing businesses to sharpen their targeting strategies. By identifying segmentation opportunities and providing demographic insights, Persona helps businesses gain competitive intelligence and stay ahead of the curve.
Overall, Persona by Delve AI solves a range of business problems by providing comprehensive information about website visitors, helping companies enhance their online presence, tailor their messaging, improve conversion rates, and gain valuable insights into customer interests and preferences.
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Valuable customer insights: Users have found it helpful that Persona by Delve AI allows them to know the specific customers who are looking at their web application. This feature has been mentioned by several reviewers, providing valuable insights into customer behavior and interests.
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Easy setup and convenience: Reviewers appreciate the ease of setup provided by Persona by Delve AI. They find it handy and convenient to get started with the software. Multiple users have mentioned this aspect, highlighting its user-friendly nature.
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Relatable personas: Several users have expressed their satisfaction with the personas created by Delve AI, considering them to be relatable and representative of their business requirements. This feature has been praised for contributing to customer acceptance and enhancing the overall user experience.
Integration Challenges: Some users have found the initial integration process to be cumbersome and not straightforward, requiring external support. They have also expressed a desire for a more direct integration process that would allow them to handle it independently. Additionally, due to changes in processes over time, some users have had to redo portions of the integration.
Limited Analytics Capabilities: A few users have mentioned that they find Google Analytics slightly limiting and wish for more comprehensive analytics capabilities from Persona. This suggests that they are looking for advanced features beyond what is currently provided.
Missed Opportunity: One user expressed disappointment that Persona was not available to them for the past eight years, indicating that they feel they have been missing out on its benefits. This highlights their regret at not having access to the tool earlier.