PersonalEffect TransMedia

PersonalEffect TransMedia is positioned as a comprehensive solution for creating and launching integrated, personalized campaigns across multiple channels. According to the vendor, this software aims to ensure a consistent and seamless brand experience. It is targeted at small, medium, and large companies, including marketing professionals, advertising agencies, print service providers, direct mail companies, and e-commerce businesses.

Key Features

Integrated and consistent brand experience: PersonalEffect TransMedia aims to provide a cohesive and unified brand experience across all channels, ensuring a consistent presentation and design.

Personalized digital touch points: Users have the flexibility to utilize XMPie personalization for their digital touch points, leveraging various web, email, or mobile design tools. The software supports popular web technologies and tools such as AngularJS, jQuery, JavaScript, HTML5, and CSS3 to create responsive design web content, mobile-friendly landing sites, and single-page applications.

Campaign-level resource management: PersonalEffect TransMedia enables the management of shared resources, including campaign logic, digital assets, and data, at the campaign level. This ensures synchronization of messaging across different communication channels.

Monitoring and measuring multichannel campaigns: With PersonalEffect TransMedia, users have comprehensive control over the creation and delivery of every touch point, allowing for detailed tracking and response information. The software offers reporting and analytics capabilities through PersonalEffect Analytics to monitor and measure campaign performance.

Personalized images for print, email, and web: Users can enhance the visual impact of their personalized campaigns by customizing images for print, email, or web using uImage.

Full integration with Circle: PersonalEffect TransMedia integrates seamlessly with Circle GUI, providing users with a unified view to manage touch points and deploy and monitor multichannel campaigns.