Personizely

Personizely is a conversion marketing platform that aims to help businesses optimize their websites for improved conversion rates. It offers a suite of tools, including popups, website personalization, and A/B testing, to engage with visitors and potentially drive conversions and sales. The vendor claims that Personizely is suitable for businesses of all sizes, from small startups to large enterprises. The platform is said to be utilized by various professions and industries, such as e-commerce businesses, digital marketers, online retailers, SaaS companies, and marketing agencies.

Key Features

Widgets: According to the vendor, Personizely provides a range of widgets, including popups, bars, callouts, and embedded widgets. Users can easily create these widgets without any coding knowledge. They can be utilized for list building, promotional offers, cart abandonment recovery, cross-selling and upselling, and surveys and forms.

Website Personalization: Personizely allows users to personalize their website experiences for visitors. The personalization editor is claimed to enable easy customization of text, images, CTAs, and more, without the need for coding. Users can change text, swap CTAs, hide elements, change images, adjust colors, and use placeholders to create personalized variations of their website.

Integrations: Personizely is said to seamlessly integrate with popular marketing tools and platforms. The vendor claims that users can connect Personizely with platforms like Shopify, Wix, WordPress, Squarespace, Magento, and more. Additionally, integration with email marketing services such as Mailchimp, Klaviyo, Hubspot, and others is also claimed to be possible.

Targeting: Personizely provides advanced targeting options based on various parameters. According to the vendor, users can target visitors based on their visit and session history, traffic source, geolocation, device, cart value, UTM parameters, and more. The platform also allows targeting based on form data, interaction history, cookies, and even weather conditions.

A/B Testing and Analytics: Personizely offers A/B testing capabilities, allowing users to experiment with different variations of their widgets to optimize conversion rates. Users can analyze goal conversion rates and utilize analytics data to make informed decisions about their campaigns. The platform is claimed to provide in-depth analytics to track the real-time performance of widgets and campaigns.

Exit Intent Popups: Personizely's exit intent popups are triggered when a visitor is about to leave the website. The vendor claims that these popups can be customized with compelling offers or messages to entice visitors to stay or take a specific action.

Mobile Optimization: According to the vendor, Personizely ensures that widgets and personalized elements are optimized for mobile devices. The platform is said to automatically adapt the widgets to fit different screen sizes and resolutions, providing a seamless and engaging experience for mobile visitors.

Geo-Targeting: Personizely offers a geo-targeting feature that allows users to target visitors based on their geographical location. The vendor claims that this enables personalized messaging and offers that are relevant to specific regions or countries, potentially enhancing the user experience and increasing conversions.

Timers and Countdowns: Personizely enables the creation of widgets with timers and countdowns. According to the vendor, these time-based elements can be used to create a sense of urgency and drive conversions. They can be utilized to promote limited-time offers, flash sales, or upcoming events, encouraging visitors to take immediate action.

Customizable Forms: Personizely's widget builder includes customizable forms that can be easily added to websites. According to the vendor, users can design forms with fields for capturing visitor information, such as email addresses or feedback, to support lead generation and customer engagement efforts.