PowerAddon

PowerAddon Marketing Cloud for Dynamics 365 is a marketing automation platform designed to streamline email marketing campaigns for businesses. This software solution caters to businesses of all sizes and is utilized by marketing professionals, sales professionals, e-commerce businesses, as well as industries such as retail and financial services.

Key Features

Marketing Automation Designer: PowerAddon Marketing Cloud offers a robust designer that simplifies the automation of marketing campaigns on Dynamics 365. Users can easily build marketing workflows, segment customers based on their actions, monitor campaign progress, and obtain real-time results.

Email Preview: PowerAddon Marketing Cloud provides an email preview feature that allows users to visualize how their emails will appear on various devices. This feature facilitates error detection and enables users to make necessary adjustments before sending out newsletters. The platform is regularly updated to ensure compatibility with the latest devices in the market.

Newsletter Designer: PowerAddon Marketing Cloud offers an intuitive and user-friendly newsletter designer. Users can effortlessly create responsive newsletters using an advanced image editor that allows for customization with filters, frames, and other effects. Additionally, users can incorporate social sharing buttons to analyze the social media engagement of their campaigns.

Spam Testing: PowerAddon Marketing Cloud provides an advanced spam testing feature to evaluate the effectiveness of emails before sending. This feature checks email content against known blacklists, provides actionable advice to improve delivery rates, and ensures compliance with privacy laws through email authentication verification.

Email Analytics: PowerAddon Marketing Cloud offers an advanced statistics, reports, and graphs system for real-time monitoring and analysis of email marketing campaigns. Users can track delivery information, total reactions, and key performance indicators (KPIs) such as delivery rate, open rate, click-to-delivery rate, and subscriber retention rate. The platform also provides statistics reports that can be seamlessly integrated with analytics systems and data warehouses for continuous monitoring and lead generation.

Microsoft Dynamics Marketing Integration: PowerAddon Marketing Cloud is fully integrated with Microsoft Dynamics 365 CRM. Users can track email campaign information, update unsubscribe status in real-time, and leverage customer information to create dynamic content in templates. The platform also supports marketing campaigns targeting accounts, contacts, and leads simultaneously.

Social Media Marketing Dashboard: PowerAddon Marketing Cloud includes a social media marketing dashboard for efficient management of social content. Users can easily find and filter social conversations using keywords, hashtags, and location, while creating custom streams of social content. The dashboard provides a comprehensive overview of scheduled social media content and facilitates seamless collaboration with team members.

Advanced Segmentation: PowerAddon Marketing Cloud allows users to send digital campaigns to dynamic marketing lists. With a single click, users can target subscribers based on their actions, enabling effective segmentation and sending of campaigns with millions of records. The platform supports marketing lists with more than 5,000 records, ensuring scalability and flexibility.

Survey Tool: PowerAddon Marketing Cloud offers a fully integrated survey tool with Microsoft Dynamics 365 CRM. Users can create and send surveys with no limitations on question types. The platform provides robust security measures, including SSL 2048 certification and ISO 27001/2013 certification, to ensure the protection of data.

Google Analytics Connector: PowerAddon Marketing Cloud seamlessly integrates with the Google Analytics platform to monitor website movements and customer clicks. Through applications such as PWRScript and PWRGetApi, users can trace customer clicks and collect information stored within Google Analytics. Dynamics CRM filters can be applied to exclude specific types of visits or actions from specific IP addresses or domains.