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Users of Prisma Campaigns have experienced a shift in their marketing approach, allowing them to focus on developing campaigns that are …
Starting at $1,550 per month
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What is Prisma Campaigns?
Prisma Campaigns is a marketing automation solution that aims to automate and personalize marketing campaigns. According to the vendor, it is suitable for businesses of all sizes, including small, medium, and large enterprises. The software is used by various professions and industries such as financial...
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Basic
$1,550
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Prisma Campaigns?
Prisma Campaigns is a marketing automation solution that aims to automate and personalize marketing campaigns. According to the vendor, it is suitable for businesses of all sizes, including small, medium, and large enterprises. The software is used by various professions and industries such as financial services, retail, e-commerce, healthcare, and hospitality to enhance marketing efforts, improve customer engagement, and drive customer loyalty.
Key Features
Targeting and Segmentation: According to the vendor, Prisma Campaigns allows users to improve targeting by using segmented data and integrating various data sources. It offers the ability to create dynamic segments based on demographics, behavior, and profile information. Additionally, campaign insights can be exported to enrich CRM or call center software.
Email Campaigns: Prisma Campaigns provides the capability to create sophisticated email campaigns using responsive templates or imported HTML emails. Users can personalize email content with a wide range of personalization fields and conduct A/B testing to optimize campaign performance. The vendor claims that the software also enables the automation of drip campaigns and ensures compliance with CAN-SPAM regulations.
Cross-Channel Delivery: According to the vendor, Prisma Campaigns allows users to deliver messages based on previous interactions across multiple channels. It offers the ability to display campaigns in embedded dynamic banners within mobile apps, online banking, and websites. The software also supports mobile push notifications and text messaging to increase campaign reach. Additionally, it provides the capability to consolidate social network conversions into a single workflow.
Campaign Orchestration: Prisma Campaigns offers a comprehensive campaign orchestration feature, according to the vendor. Users can plan and prioritize campaigns across all channels with a single calendar. The software allows for the running of various simultaneous campaigns and activation of the most relevant one for each customer. It also enables the automation of multi-step campaigns, such as onboarding or re-boarding. Users can set frequency caps for outbound communications and track individual customer journeys and campaign performance in real-time.
Conversion Optimization: According to the vendor, Prisma Campaigns provides the capability to design automated and personalized conversion journeys. It offers integration with existing workflows and systems through web services and synchronization jobs. The software also enables the automatic re-engagement and conversion of users with incomplete processes. Users can create campaign-specific landing pages using a drag-and-drop designer and build custom forms for data capture, surveys, and account maintenance. Additionally, the software allows for the auto-filling of PDF forms using captured data and the creation of workflows for signatures.
Prisma Campaigns Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users of Prisma Campaigns have experienced a shift in their marketing approach, allowing them to focus on developing campaigns that are closely aligned with the needs and goals of their clients. The platform provides a simple and intuitive interface that enables users to execute personalized campaigns across multiple channels. This has resulted in improved engagement with members and increased conversion rates for business campaigns. Users have found it easy to upload media campaigns into the system, which streamlines the preparation process before launching. Additionally, the application offers the capability to monitor and analyze impressions and impression metrics, giving users valuable insights into campaign performance. The ability to export reports and send them to publishers has been particularly useful, as it allows for efficient resolution of discrepancies. Overall, Prisma Campaigns has proven to be a valuable tool for marketers looking to optimize their campaigns and drive better results for their clients.
User-Friendly Interface: Many reviewers have praised Prisma Campaigns for its user-friendly interface, which sets it apart from other products in the market. Users have found it very easy to navigate and understand, making campaign management much simpler for advertisers of all skill levels.
Effective Campaign Performance: Several users have reported that Prisma Campaigns significantly improves campaign conversion rates. This suggests that the software provides effective tools and features to optimize campaign performance, leading to better results for businesses.
Efficient Collaboration with External Partners: Reviewers have highlighted the valuable feature of being able to communicate with vendors in real-time using Prisma Campaigns. This allows for efficient collaboration and ensures smooth interactions with external partners, making it easier to work together on campaigns.
Frequent glitches in campaign upload and report download: Some users have experienced frequent glitches while uploading campaigns and downloading reports, which has led to escalations and repetitive tasks.
Unreliable reporting due to web-based platform crashes: Users have reported that the web-based platform often crashes, resulting in unreliable reports. This issue also affects exporting data, as it takes a long time to complete.
Accuracy issues in reporting: Several users have mentioned common mistakes in reporting, indicating that accuracy might be an issue with Prisma Campaigns.