prodexa PXM

prodexa PXM is a platform designed to enhance product experiences and enable companies to create compelling product experiences across marketing and sales channels. This versatile tool is suitable for businesses of all sizes, including small, medium, and large companies. It caters to a wide range of professions and industries, including marketing and sales professionals, e-commerce managers, product managers, retailers, and businesses in sectors such as commerce and B2B, automotive and vehicles, electronics and cables, construction materials, sanitary and HVAC, as well as mechanical engineering and technology.

Key Features

Product Experience Management: Boost sales by providing appealing and consistent product data across all digital sales areas. Communicate relevant and high-quality product information along with personalized marketing content. Easily control and display product data in all sales and communications channels.

Product Information Management: Generate, manage, and distribute accurate and appealing product data to promote product experiences, sales, and innovations. Import, consolidate, and harmonize product data from multiple sources in a fast and reliable process. Optimize and cleanse data sets through an integrated approval process and automated controls.

Digital Asset Management: Organize digital content company-wide to create a unified brand image across all channels. Manage and distribute digital assets centrally for a consistent brand image and customer experience. Backup and save files in various versions with specific access rights.

Cross Media Publishing: Create, manage, and publish content for brochures, catalogs, online, and offline formats. Coordinate content in the right timeframe and logical context for easy theme planning. Map editing processes in the system, including status and authorizations. Output content in different target media with unified corporate design or multiple customer-specific layouts.

Online Product Catalog: Provide efficient user guidance with intuitive filter and sort functions. Quickly publish relevant information for target groups. Optional expansion to a B2B information portal or B2B shop.

Marketplace Catalog Portal: Offer suppliers a secure and intuitive environment for managing electronic catalogs and price lists. Efficiently import and map supplier data. Validate and enhance supplier data with individual rules. Automate catalog release processes.

Product Data Collection and Management: Centralize the collection, organization, and enhancement of product data. Integrate different data sources and systems. Flexibly import supplier data using a mapping editor. Implement automated validation rules for data quality and consistency. Support industry standards and classifications.

Publishing and Sharing Product Data: Easily publish comprehensive catalogs with minimal effort. Integrate with digital asset management to link additional media such as CAD files, manuals, and safety data sheets. Ensure consistent data using integrated release processes. Support multiple languages and currencies.

Enhancement of Product Information: Refine and enhance product information with marketing content. Integrate multimedia content like images, videos, and graphics. Maintain synonyms and optimize for SEO.

Process Optimization and Workflows: Model and standardize processes for routine tasks. Automate manual processes to reduce errors and save time. Utilize intuitive dashboards for quality control and workflow monitoring. Integrate with other systems and applications through numerous connectors.