Prodigy

Prodigy is a digital retail platform offered by Upstart Auto Retail that aims to transform the car buying experience. This solution combines online and in-store capabilities with financing and manager tools, creating an omni-channel experience for automotive dealerships of all sizes. According to the vendor, Prodigy caters to the needs of sales managers, finance managers, general managers, and professionals in the automotive industry, empowering them to streamline operations and enhance customer satisfaction.

Key Features

In-Store Digital Retail: According to the vendor, Prodigy's digital retail capabilities digitize showrooms and optimize the car buying process, aiming to provide a seamless experience for customers visiting dealerships.

Online Retail: The vendor states that Prodigy's user-friendly interface enables car buyers to conveniently shop, browse, and build deals online. Customers can research and compare vehicles, view inventory, and customize their purchase, aiming to make the online car buying process effortless.

Real-Time Approvals: According to the vendor, Prodigy's real-time approval feature aims to process loan applications efficiently and provide credit decisions instantly. Customizable pricing and financing rules aim to determine loan approvals, aiming to reduce manual credit checks and wait times for customers.

Manager Portal: Prodigy's manager portal allows collaboration with sales teams in real-time, according to the vendor. Through chat interactions, deals can be structured, payment options and loan types can be customized, and full visibility and control over every deal can be achieved, aiming to ensure consistency and accuracy.

AI-Powered Financing: The vendor claims that Prodigy's AI-powered financing feature enhances loan options available to customers and improves approval rates. Leveraging AI technology, the system makes financing decisions based on set pricing and financing rules, aiming to offer higher reserve rates and increased advance for F&I products.

OEM Programs: Upstart Auto Retail offers the opportunity to enhance OEM programs through Prodigy. According to the vendor, this partnership aims to empower sales teams to provide a transparent buying process, sell more vehicles, and improve the overall checkout experience using Upstart's AI-powered financing.