Product Management Dashboard - Go-To-Market

The Product Management Dashboard - Go-To-Market, developed by proProduktmanagement GmbH, is a marketing software designed to streamline go-to-market processes and enhance product management strategies. According to the vendor, this solution caters to businesses of various sizes and industries, including product managers, marketing managers, sales managers, business development managers, and software development companies. By providing standardized processes, task management, and a centralized repository for product materials, this dashboard aims to assist businesses in efficiently planning and executing their marketing plans, potentially resulting in improved productivity and successful go-to-market strategies.

Key Features

Product Materials Library™: According to the vendor, this feature provides a centralized repository for storing product-related materials, such as brochures, reference customers, sales presentations, exhibition materials, texts, and graphics. It is designed to allow users to easily access and locate the required information, potentially saving time and improving efficiency.

Sales & Marketing Support: The vendor states that this feature offers sales and marketing teams market facts-based materials to support their activities. With just one click, users can generate sales presentations and presentations for sales partner training, potentially increasing success in go-to-market and marketing efforts.

Product Launch Planner™: According to the vendor, this feature enables teams to create product launch plans and marketing plans in minutes. It provides a standardized approach that can be tailored to the company's needs, potentially facilitating efficient planning and realization of product launches.

Marketing Planner™: The vendor claims that this feature helps develop successful marketing measures based on 100% market facts. It allows for the creation of optimized marketing plans at optimized costs, potentially enabling country-specific and persona-specific marketing measures based on market insights.

Increase Marketing Efficiency: According to the vendor, this feature aims to increase the success of marketing measures while maintaining the same budget. Users can monitor key performance indicators (KPIs) at critical points to measure marketing effectiveness. It provides tools for cost-efficient, measurable, and planable marketing activities.

Sales Presentation with 1 Click: The vendor states that this feature enables the creation of sales presentations based on market facts from the strategic part. It equips sales teams with up-to-date presentations, allowing them to download the current sales presentation for themselves.

Presentation Sales Partner Training: According to the vendor, this feature facilitates targeted and successful training of sales partners using structured and automatically generated presentations. It provides clear and prepared information for training sales channels, potentially helping them deliver arguments that customers understand based on market facts.

Sales Materials in One Place: The vendor claims that this feature centralizes all sales materials in different languages, ensuring easy access for sales and marketing teams. It aims to save time by providing fast and independent access to sales materials, potentially streamlining the sales process.

Reference Customers Library: According to the vendor, this feature offers a centralized location for finding reference customers based on different countries, languages, and use cases. Sales teams can quickly find suitable reference customers to increase sales opportunities, ensuring access to the right reference customer materials.

More Accurate Forecasts for Sales: The vendor states that this feature helps provide sales teams with more accurate forecasting figures through detailed planning of marketing activities. It allows for a more precise sales forecast by examining the value of marketing actions, potentially supporting informed decision-making based on planned marketing measures.