ProHabits

ProHabits is a People Activation Platform designed to engage and develop employees within organizations. According to the vendor, it provides personalized content, nudges, and campaigns through existing digital channels, catering to businesses of all sizes. ProHabits is used by professionals in Human Resources, Learning and Development, Change Management, Leadership Development, and Talent Management across various industries.

Key Features

Personalized Nudge Programs: ProHabits delivers personalized employee engagement workflows by distilling existing or newly created content into actionable nudges. These nudges are sent through employees' preferred digital channels, such as Microsoft Teams, emails, and SMS.

Segmentation: ProHabits allows for audience segmentation based on relevant attributes provided by clients, enabling customized messaging and content personalization for different employee groups. Employee data is combined with insights to enhance targeting and relevance as campaigns evolve.

Planning: The innovative Planning module captures customers' objectives, key metrics, initiatives, and activities. This information is used to develop a digital marketing plan for people activation campaigns and touchpoint management, facilitating alignment of business objectives with initiatives and campaigns.

Analytics: The Analytics module combines ProHabits data with employee data and key metrics to provide valuable insights. Customizable reports offer performance management frameworks inspired by digital marketing and social media advertising, enabling tracking of employee engagement with ProHabits campaigns.

Change Management: ProHabits helps streamline change management initiatives by providing intelligent workflows of nudge content, pulses, and more to drive employee engagement. Features such as storytelling, peer-to-peer learning, sales leaderboards, and encouragement services are available to keep programs at the forefront.