Propulso

Propulso is a GeoMarketing and GeoIndicators platform offered by Propulso. According to the vendor, the platform allows businesses, agencies, and cities/institutions to analyze the behavior and physical movements of visitors in specific locations, gather market research data, and target ads based on consumer movements. The platform is said to be suitable for organizations of all sizes, from SMEs to Fortune 500 companies. Professionals in business development, marketing, city planning, government agencies, and advertising agencies across various industries can leverage Propulso to gain valuable insights and optimize their strategies.

Key Features

GeoMarketing: According to the vendor, the platform enables users to target and analyze the behavior of visitors in specific locations, gather market research data, and display ads based on physical movements of consumers. The platform is also said to allow users to target competitors' customers, recruit staff, and target events.

GeoIndicators: The vendor claims that the platform provides users with access to data on physical movements, market research reports, and real-time statistics, allowing them to refine digital and traditional strategies. Users can gather information on visitors, compare market share to competitors, and design custom reports tailored to their specific needs.

Integration with 2000+ Applications: The platform is said to seamlessly integrate with favorite applications using Zapier, enabling users to automate reporting, alerts, invoicing, and more. According to the vendor, this integration saves time and increases efficiency by streamlining workflows.

Invest in Homegrown Media: Propulso allows users to support local media companies and deploy geotargeted advertising campaigns in over 100 countries. The vendor suggests that this can reduce reliance on American tech giants and allow users to invest in Quebec technology with a global reach.

Measure Physical Conversions: According to the vendor, the platform enables users to precisely measure in-person visits generated by campaigns, determine the true ROI of drive-to-store campaigns, and track the impact and effectiveness of ads. Real-time statistics on physical conversions are said to be readily accessible.

Unrivalled Accuracy: The vendor claims that Propulso offers customizable polygons for precise targeting with an accuracy of up to 3 meters. The platform is said to ensure rigor and accuracy by aggregating data from multiple suppliers since 2014, resulting in large sample sizes for extremely precise market studies.

Self-Service Platform: According to the vendor, Propulso provides a self-service platform that allows users to create and manage campaigns with just a few clicks, cutting out the middleman and giving users full control over their campaigns. Real-time statistics, reports, and GeoAcademy tutorials and training courses are available for comprehensive self-service.