ProResponse

ProResponse is a customer relationship management (CRM) software specifically designed for car dealerships. It is aimed at car dealerships of all sizes, from small independent dealerships to large dealership groups. According to the vendor, the product is used by professionals and industries such as car dealerships, automotive sales, automotive marketing, and automotive CRM providers.

Key Features

Retain: According to the vendor, ProResponse offers free follow-up services for every phone and floor prospect, aiming to ensure that no customer falls through the cracks. It is designed to help dealerships retain customers and build long-term relationships.

Respond: According to the vendor, ProResponse's free ILM (Internet Lead Management) system allows dealerships to respond promptly to leads and inquiries. It includes an auto-responder, text alerts, and offers control from a PDA (personal digital assistant).

Manage: The vendor claims that ProResponse provides free total database management, allowing dealerships to effectively manage their customer database. It also offers data mining capabilities, which can enable targeted marketing campaigns based on customer data.

Target: According to the vendor, ProResponse offers free email campaigns and allows dealerships to create custom email templates and designs. It aims to help dealerships reach out to customers through email marketing and provides targeted email campaigns to engage customers.