Proxistore

Proxistore is a European DSP (Demand-Side Platform) solution that simplifies digital media buying for businesses. According to the vendor, it offers geolocation, isometrics, segments, and intent-based data to help retailers, brands, car dealerships, department stores, and publishers effectively target, distribute, and measure their digital advertising campaigns.

Key Features

Geolocation: Proxistore provides geolocation capabilities, allowing businesses to target customers in their specific catchment areas based on their location. The vendor asserts that this feature enables businesses to customize their offers and reach out to customers in their desired geographical areas.

Isometrics: Proxistore offers isometrics, enabling businesses to define precise local communication areas. According to the vendor, this feature helps businesses create targeted digital communication campaigns in their preferred locations, maximizing profitability by avoiding unnecessary diffusion.

Segments: Proxistore provides segmenting functionality, allowing businesses to target new potential customers. The vendor states that this feature empowers businesses to identify and reach specific profiles that align with their target audience, helping them expand their customer base and increase brand awareness through tailored campaigns.

Intent-based data: Proxistore utilizes intent-based data to enhance campaign effectiveness. According to the vendor, this feature allows businesses to gain insights into customers' purchasing intentions and preferences, optimizing their campaigns and delivering relevant messages that resonate with their target audience.

Prepare for peak periods and boost brand awareness: Proxistore supports businesses during peak periods and reputation-building efforts. The vendor claims that this feature helps businesses attract eligible prospective customers during special seasonal offers, trade fairs, open door days, stock clearance, sales, and other peak periods. By leveraging Proxistore, businesses can increase visibility, drive traffic to their websites or physical stores, and boost sales during key promotional periods.

Bolster struggling sales outlets: Proxistore can benefit struggling brands by launching targeted digital communication campaigns in their catchment areas. The vendor suggests that this feature helps struggling brands acquire new customers and gather valuable information about the available audience and their purchasing intentions. By monitoring the impact of campaigns on store footfall, businesses can make informed decisions about the future of their stores.

Delegate local campaigns: Proxistore allows retailers to delegate local campaigns to their sales outlets. According to the vendor, this feature enables retailers to stay in touch with the needs of customers in specific areas and react more quickly and efficiently. Delegating responsibilities to sales outlets fosters trust and cooperation between the head office and individual stores.

Target, distribute & measure: Proxistore offers retailers, car dealerships, and department stores the ability to target new potential customers, distribute and generate footfall, and measure campaign results. The vendor suggests that this feature provides a rational and efficient digital and local display, ensuring maximum profitability for campaigns. Proxistore allows businesses to define precise local communication areas and reach a well-chosen target audience based on their preferences and interests.