Pur Social

Pur Social is positioned as an all-in-one social media management tool that aims to simplify the process of scheduling, publishing, and reviewing social media content across multiple platforms. According to the vendor, this solution is suitable for businesses of varying sizes, ranging from small startups to large enterprises. It is marketed towards marketing professionals, social media managers, digital agencies, content creators, and e-commerce businesses.

Key Features

Schedule: Pur Social offers an intuitive timetable feature that allows users to plan and schedule social media posts in advance. Users can navigate through different views to confidently manage and fill their content calendar.

Publish: Users can seamlessly post content across multiple social media platforms using Pur Social. The vendor claims that users can set repetition periods for posts to ensure regular engagement and reach a larger audience. Additionally, posts can be imported from files such as Excel or CSV to streamline the content creation process.

Review: According to the vendor, Pur Social provides in-depth statistics to help users gain insights into post engagement. Users can track metrics such as new followers, reach, engagement, and story views across all connected accounts. The platform also offers automated report generation and delivery via email on a weekly or monthly basis.

Scheduling your posts: Pur Social's intuitive timetable feature allows users to plan and schedule social media posts for days, weeks, or even months in advance. The platform provides multiple views, including day view, account view, category view, and author view, to simplify post management. Users can schedule multiple posts to multiple social accounts, ensuring efficient and organized posting.

Creating engaging posts: Pur Social provides an editor and templates to help users create engaging posts. According to the vendor, users can customize posts for different social accounts and add frequently repeated snippets with ease. The platform supports various features such as video uploads, watermarking, typograph correction, and link shortening with UTM tags.

Post using RSS: Pur Social allows users to automate the process of checking RSS feeds for new content. According to the vendor, users can save generated RSS social media posts as drafts for manual editing if needed. The platform also offers options for automatically publishing posts from RSS feeds, including the ability to set up repeatable posts.

Account statistics: Pur Social provides users with account statistics, including metrics such as new followers, reach, engagement, and story views. The platform offers widgets that display the main metrics of the accounts, showing the current values and changes compared to the previous period. Integration with Google Analytics allows users to track traffic and conversions from social media posts.

Posts statistics: Pur Social collects comprehensive social media post metrics, including likes, comments, shares, clicks, video views, and saves. The platform calculates reach and engagement rates for each post, providing insights into post performance. Users can also analyze the interactions and engagement of different hashtags using the hashtag statistics feature.

Team performance: Pur Social enables users to analyze the posting performance of each connected teammate. Users can view teammate content data and statistics, including the number of posts made and engagement with followers. The platform allows for data export to Excel or PDF for detailed reporting and analysis.

Integrations: Pur Social integrates with Google Analytics and Bitly, providing additional accessibility and analytics capabilities. According to the vendor, the integration with Google Analytics helps users understand the traffic and conversions generated by social media posts. The Bitly integration allows users to shorten, share, manage, and analyze links to their content.