PushAlert

PushAlert, developed by InkWired, is a user engagement, retention, and marketing automation platform that allows businesses to send real-time notifications to their website users on both mobile and desktop devices. It aims to help businesses increase reach, engagement, and sales by converting visitors into subscribers and enabling personalized communication with their audience.

Key Features

Dynamic Segmentation: PushAlert offers an Audience Creator feature that allows businesses to target specific segments of their audience with highly engaging notification campaigns. It supports targeting based on keywords, opened URLs, and visit frequency. Businesses can create unlimited custom segments based on specific criteria and utilize advanced targeting options such as location, device, and operating system. Additionally, businesses can target new subscribers with older popular content based on their time of visit.

Call-to-Action Buttons: With PushAlert, businesses can customize up to 2 call-to-action buttons in their Web Push Notifications. They have the flexibility to customize the icon, text, and landing URL of each button. The platform also provides separate tracking of click-through rates (CTR) for each button, helping businesses increase engagement and conversions. This feature is supported on Chrome (Desktop, Android) and Opera (Android).

A/B Testing: PushAlert enables businesses to easily create variations of notifications with different images, titles, or messages for A/B testing. By testing different versions with a subset of subscribers, businesses can determine the higher-converting notification and push it to the rest of the subscribers. This feature provides valuable insights into audience preferences and helps optimize notification strategies.

Automated eCommerce Solution: PushAlert offers an automated eCommerce solution to help businesses recover lost sales. It provides personalized abandoned cart notifications that include items in the cart and customer names. Businesses can also send in-stock notifications to customers who showed interest in out-of-stock products. The platform allows businesses to alert customers about price drops and encourage them to complete their purchase. Additionally, businesses can keep customers informed about shipment updates and delivery status.

Seamless APIs: PushAlert provides seamless APIs that businesses can integrate to create customized use-cases. By leveraging browsing behavior data, businesses can inform customers about upcoming sales or discounts. They can also send notifications to customers with abandoned carts and incentivize them with special discount vouchers. PushAlert's APIs enable businesses to deliver personalized messages, fostering customer loyalty and trust.

Complete Marketing Automation: PushAlert offers complete marketing automation capabilities to engage customers at every stage of the conversion process. Businesses can set triggers based on user actions, inactivity, or specific events. They can segment customers based on country, device, or entry point into the funnel. PushAlert allows businesses to automate RSS feed notifications and send personalized newsletters, driving customer engagement and boosting sales.

Multilingual Support: With PushAlert, businesses can provide a multilingual push notification subscription process. The platform allows customization of prompts, button texts, and widgets in the preferred language. Businesses can send notifications in any language to cater to a diverse audience, enhancing user experience and increasing subscriber engagement.

Real-time Analytics: PushAlert offers real-time analytics to track the performance of notification campaigns. Businesses can monitor impressions, clicks, delivery rate, and click-through rate (CTR). The platform provides in-depth analysis of campaign performance across different audiences, devices, browsers, and operating systems. By optimizing delivery timing based on subscriber activity, businesses can improve their notification strategy and increase conversions.

Browser and Platform Support: PushAlert is compatible with major browsers, including Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, Samsung Internet Browser, UC Browser, and Opera. It supports desktop, mobile, and tablet devices, and is compatible with various operating systems such as Windows, Android, iOS, iPadOS, Linux, and MacOS (OSX). PushAlert's web push notifications are supported on iPhone and iPad running iOS 16.4 and later versions.