Qurate

Qurate is an AI-powered marketing intelligence platform that, according to the vendor, converts performance data into actionable insights, recommendations, and predictions. It aims to improve marketing performance and prove the impact of marketing efforts to drive revenue more efficiently. The product is targeted at small to large enterprises and is used by marketing professionals, Chief Marketing Officers (CMOs), marketing leaders, digital marketers, and advertising agencies across various industries.

Key Features

Generative Intelligence™: Qurate, according to the vendor, is an AI-powered marketing intelligence platform that converts performance data into actionable insights, recommendations, and predictions. It aims to help marketing professionals improve marketing performance and prove the impact of their marketing efforts, potentially driving more revenue efficiently.

The big picture unifying journeys: Qurate, according to the vendor, provides marketing teams with instant access to comprehensive marketing performance and insights, eliminating the need to rely on data analysts. It aims to align all teams to business objectives, ensuring focused marketing efforts and potentially reducing wasted marketing spend.

Know what you don’t know: Qurate, according to the vendor, provides valuable understanding of how content is performing in relation to strategic hypotheses. It aims to identify messaging resonance and gaps, enabling testing and iteration at a fast pace for continuous improvement.

Integrate & Import: Qurate, according to the vendor, seamlessly connects important channels and imports content and performance data from various sources. This enables efficient data integration and analysis for a holistic view of marketing efforts.

Connect the dots: Qurate, according to the vendor, builds connections between messaging, content, and customer journeys, providing a holistic view of asset performance per topic and promotional channels. It aims to help marketers understand attribution to the sales pipeline and revenue, allowing for data-driven decision-making.

Generate Intelligence: Qurate, according to the vendor, generates valuable insights and recommendations based on business objectives, empowering marketing professionals to make critical revenue decisions. It enables the generation of actionable intelligence to optimize marketing strategies.

Control marketing impact: Qurate, according to the vendor, identifies the segmentation, message, and creative elements that drive conversions at the least cost. It aims to justify the case for resource allocation and help marketing professionals demonstrate competence and control over marketing impact.

Bring new insight to the boardroom: Qurate, according to the vendor, provides valuable insights to marketing leaders, enabling them to make data-driven decisions. It aims to boost confidence in marketing competence and enhance the ability to communicate the value and impact of marketing efforts to stakeholders.