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Recotap has proven to be a versatile tool for executing successful ABM campaigns across various industries and regions. Users have …
Starting at $999 per month
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What is Recotap?
Recotap is an AI-driven Account-based Marketing & Advertising solution developed by Recotap. It is designed to cater to the needs of marketing teams, digital marketing specialists, senior marketing executives, marketing managers, and B2B marketers in enterprises and startups. According to the vendor,...
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$999
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per month
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Recotap?
Recotap is an AI-driven Account-based Marketing & Advertising solution developed by Recotap. It is designed to cater to the needs of marketing teams, digital marketing specialists, senior marketing executives, marketing managers, and B2B marketers in enterprises and startups. According to the vendor, Recotap allows businesses to directly reach their target audience, eliminate guesswork in messaging, and increase engagement through personalized marketing. The solution aims to drive one-to-one marketing by targeting specific accounts and contacts. Recotap also claims to help businesses identify high-intent accounts for sales, resulting in faster opportunity closures and decreased sales cycle time. Additionally, Recotap offers expert support throughout the ABM journey, assisting businesses in maximizing their return on investment and providing guidance on implementation and scaling. With its range of features, Recotap aims to deliver exceptional results and accelerate business growth for various professions and industries.
Key Features
Smart Targeting: According to the vendor, Recotap offers omnichannel people-based and account-based advertising, enabling businesses to directly reach their target audience and eliminate guesswork in messaging. The solution aims to increase engagement and drive better results through personalized marketing.
Amplify Engagements: Recotap claims to unlock the power of personalization, allowing businesses to drive one-to-one marketing to target accounts and contacts. The solution aims to increase conversion rates and deliver tailored messages, enhancing customer experiences.
Deliver Business Outcomes: Recotap aims to help businesses identify accounts with high intent for sales, resulting in faster opportunity closures and decreased sales cycle time. The solution aims to increase the closeable pipeline and drive better business outcomes.
Consulting Led Engagement: Recotap offers expert support at each stage of the ABM journey, providing guidance on implementation and scaling. The vendor claims that this support helps businesses maximize their return on investment and leverage the expertise of ABM professionals.
Platform Comparisons: According to the vendor, Recotap stands out among other ABM platforms due to its unique features. The solution offers a flat learning curve, low entry barrier, fully supported people-based targeting, and high global reach, aiming to effectively reach the target audience.
Fully Supported Automated Experiments: Recotap claims to offer fully supported automated experiments, allowing businesses to optimize their marketing strategies and campaigns. This feature eliminates the need for manual or semi-manual experimentation, saving time and resources.
Advanced Website Personalization: Recotap aims to enable advanced website personalization, delivering tailored experiences to website visitors. This feature aims to enhance user engagement and increase conversion rates.
On-demand Integrations: Recotap offers on-demand integrations with various platforms and tools, aiming to make it easy for businesses to connect and synchronize their data. This integration capability aims to enhance the overall efficiency and effectiveness of marketing efforts.
White Glove Customer Support: According to the vendor, Recotap provides white glove customer support, ensuring personalized assistance and prompt resolution of queries and issues. This support aims to maximize the value of Recotap and provide a smooth user experience.
Faster Time to Market: Recotap aims to enable businesses to launch their marketing campaigns faster, reducing the time from planning to execution. The vendor claims that Recotap can save businesses weeks of time, providing a competitive advantage in the market.
Recotap Features
- Supported: Contact Database
- Supported: Target Account Identification
- Supported: Campaign Management
- Supported: Marketing Automation
- Supported: Behavioral Targeting
- Supported: Customer Profiles
- Supported: Recommendations
- Supported: Website Analytics
Recotap Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Recotap has proven to be a versatile tool for executing successful ABM campaigns across various industries and regions. Users have reported positive outcomes, such as increased clicks and visits, when running targeted ads for their enterprise accounts and contacts. Compared to other solutions, Recotap stands out due to its granular customization options and responsive features, which have resulted in improved metrics and sales for ABM programs. By utilizing Recotap's multi-channel capabilities, users have effectively reached the correct account contacts with tailored messages, generating brand awareness and lead generation opportunities. The platform's analytics report has been highly valued by users, providing timely insights that inform decision-making. With Recotap's dashboard showcasing top-performing accounts and contacts, users can execute targeted ad campaigns across multiple channels, personalize content for different personas, and analyze account activities to optimize outreach strategies. The ability to personalize campaigns across various target channels has resulted in enhanced engagement from target accounts. What sets Recotap apart is its affordability, making it an attractive choice for users with large target account lists and limited ad budgets. These features are particularly beneficial in the healthcare industry, where Recotap has enabled users to effectively reach decision-makers through different channels. The support provided by the Recotap team has been praised by users who appreciate their best-practice sharing and consultation services that help them develop successful ABM campaigns. Overall, Recotap's value lies in its ability to unify marketing and sales efforts while targeting a hand-picked list of accounts, ultimately resulting in improvements in lead quality, pipeline velocity, and engagement from specific named enterprise accounts.
Easy to Use: Users have found Recotap to be easy to use, requiring minimal learning curve and training. Several reviewers have mentioned that they appreciate the platform's simplicity and how quickly they were able to get started with it.
Valuable Contact Level Details: The contact level details provided by Recotap are highly valuable for running outreach campaigns based on prospect intent. Many users have praised this feature, stating that it helps them target the right people and tailor their campaigns effectively.
Excellent Customer Support: The customer support team of Recotap is highly responsive and helpful. Numerous reviewers have expressed their satisfaction with the support provided by the team, mentioning that they receive valuable insights and feedback which help them improve their ABM planning.
UI/UX Improvements Needed: Some users have expressed that the UI/UX of Recotap could be improved. They feel that certain aspects, such as adding accounts in audience segments and setting up website personalization, can be cumbersome and complex. While they appreciate the assistance provided by customer support, they believe that a more user-friendly interface would greatly enhance their experience with the tool.
Reporting Module Limitations: Several users have mentioned that the reporting module of Recotap could benefit from enhancements. They feel that additional reports and the option to slice and dice data for better insights would be valuable. Furthermore, some users find that the level of segmentation available in campaign targeting is not reflected in the reports, suggesting a need for wider campaign reporting capabilities.
Limited Automation for Personalized Ads: Some reviewers have noted that while personalized ads for each account are possible with Recotap, it requires manual effort during creative development. They believe that incorporating automation into this process would help accelerate time to market. Additionally, users express a desire for predictive automatic campaign recommendations based on the insights provided by Recotap, further streamlining their advertising efforts.
Users of Recotap have made several recommendations based on their experiences with the product. The three most common recommendations are as follows:
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Users recommend trying Recotap for running ABM campaigns and obtaining contact level intent details. Recotap helps launch personalized 1:1 campaigns, optimize user engagement, and visualize ABM efforts.
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Many users highly recommend giving Recotap a try, as it has delivered excellent results in a short period of time. Recotap provides good support and gives a greater impetus to ABM efforts. Users appreciate the consultative approach offered by Recotap's product team, especially for teams starting fresh or inexperienced in ABM.
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Users suggest being patient with account-based advertising and nurturing the audience. They recommend using Recotap to leverage its capabilities in order to drive successful ABM campaigns. Recotap has been proven useful for enhancing ABM strategies and optimizing user engagement.
Overall, users find Recotap to be a valuable tool for running personalized 1:1 campaigns, obtaining contact level intent details, and optimizing account-based advertising efforts.