Relayter

Relayter is a software solution aimed at large retail organizations, product brands, and enterprise companies. According to the vendor, it caters to a wide range of professions and industries including retail marketing specialists, trade marketeers, promotions and project managers, brand managers, content coordinators, marketing managers, digital asset managers, creative designers, marketing operations managers, and retailers.

Key Features

Data Briefing Management: According to the vendor, Relayter allows users to turn any data set into clear briefings and marketing campaigns. Users can import data automatically or manually for an intuitive data overview. The platform also enables users to manage project or campaign data in one simple overview and easily set up and manage product data for automated content generation.

Content & Design Automation: Relayter provides the ability to set up templates for any channel and publication type. According to the vendor, the platform can automatically generate marketing assets from data and generate artwork and marketing content for each channel automatically. Users can also create high volume marketing materials with rule-based batch automations.

Marketing Production Workflows: Relayter offers custom production workflows for each publication type. According to the vendor, users can have a clear overview of each creative asset within the production process and set up review and proofing steps for multi-tier sign-off. The platform allows users to plan marketing real estate and visually determine layout before design work and set up notifications to ensure timely completion of tasks.

Digital Asset Management: Relayter enables users to upload and store any file for marketing production. According to the vendor, the platform provides lightning-fast search and filtering capabilities to organize and retrieve assets. Users can also add metadata and customize asset properties. The platform is integrated with product data and publications by default and offers enterprise access control for content and brand assets.

Integrations & Scalability: According to the vendor, Relayter is built as an API-first platform for easy integration with data sources. Users can connect all data sources to create one central MRM for automated publishing. The platform runs on high availability systems in top-tier data centers for enterprise cloud scalability. It also supports Single Sign-On with any identity provider for authentication security. The vendor claims that Relayter operates on a maintenance-free SaaS model with no server setup or support fees.