Repli

Repli is positioned as an all-in-one Apartment Marketing Platform designed for multifamily companies, properties, and teams. According to the vendor, it aims to centralize the marketing stack and bring digital experiences into one platform. Repli is marketed as a solution used by multifamily organizations of various sizes, ranging from boutique communities to NMHC Top 50 owners and managers. Marketers and operators in the multifamily industry, as well as apartment communities, are said to benefit from Repli's suite of features and tools.

Key Features

Multifamily Websites: According to the vendor, Repli offers beautifully designed websites with tools to scale portfolios and increase occupancy. It claims to provide full-service design for multifamily websites, catering specifically to prospects and residents on-the-go. Repli offers ready-to-go themes with built-in best practices and is recognized for its award-winning property websites.

Website Themes: Repli emphasizes the importance of websites as the initial point of building trust between property owners and potential residents. The vendor offers turn-key themes for corporate and portfolio websites, enabling easy content control from the dashboard. Repli claims to provide fast and easy updates, access to data and analytics, and a website that can grow alongside the company. Additionally, Repli asserts its commitment to accessibility experiences and adherence to best practices for digital accessibility.

Integrations: Repli promotes its MultiHub integrations as a means to enhance productivity. According to the vendor, users can seamlessly integrate with property management software, internet listing services, reputation management tools, CRM systems, marketing platforms, accessibility tools, analytics platforms, and virtual leasing solutions. The vendor also mentions ongoing efforts to add more integrations to expand functionality.

Digital Advertising: Repli offers targeted paid search, social, and remarketing campaigns to drive occupancy rates. The vendor claims to assist in discovering, attracting, and guiding qualified leads through paid advertising. Repli's digital advertising features include search ads, social media ads, monthly metrics and insights, portfolio rollup and reporting, as well as call recording and tracking.

Search Engine Optimization: Repli offers a comprehensive 7-step SEO process to convert site visitors into renters. The vendor states that the process begins with a thorough discovery phase and leverages innovative SEO marketing strategies on a technically sound foundation. Repli claims to provide access to the best SEO tools available, aiming to ensure websites are easily discoverable by prospects. Monthly and quarterly insights and recommendations are also offered to improve search engine rankings.

Creative Services: Repli collaborates with users to create professional, high-quality media relevant to their communities. The vendor highlights the availability of Matterport 360° virtual tours and integrated virtual leasing experiences as effective tools for showcasing properties.

Social Media Management: Repli aims to elevate the online presence of properties through its social media management services. The vendor emphasizes creative excellence, strategic planning, content creation, and effective engagement. Repli claims to provide detailed reports to measure the impact of social media presence and offers assistance in amplifying social presence.