Repup

Xperium is an experiential CRM platform developed by RepUp (Piquor Technologies Pvt Ltd) that utilizes generative AI to assist hotels and hospitality businesses in establishing enduring guest relationships. According to the vendor, Xperium offers a range of features including contactless check-in, personalized upselling, guest messaging, AI-powered marketing, feedback collection, and a guest app. This solution caters to hotel managers, hospitality industry professionals, revenue managers, marketing managers, and guest relations managers, with the aim of enhancing guest experiences and driving revenue growth.

Key Features

Contactless Check-in: According to the vendor, Xperium allows guests to digitally check into their rooms without requiring staff interaction or physical contact. It provides a secure process where guests can check-in using a weblink and submit identification documents for review by the front desk staff. Additionally, it includes a self health declaration form to ensure accountability and minimize the risk of infection.

Upselling: The vendor claims that Xperium enables hotels to instantly offer upgrades and additional amenities to their guests. The platform optimizes offers based on conversion rates before, during, and after the guest's stay. It also suggests room upgrade options based on availability to maximize revenue from unused inventory. Moreover, offers can be customized based on guest type, purchase history, room type, and demographic.

Guest App: Xperium provides a web app that allows guests to access hotel information, upsell options, create and track requests, and communicate with staff, all without the need for downloads. According to the vendor, the app is branded with the hotel's identity and offers a digital hotel brochure with comprehensive details on contact information, location, amenities, services, food and beverage options, and nearby attractions.

AI-Based Marketing: According to the vendor, Xperium utilizes segmentation and personalization techniques to deliver targeted and timely communication to guests. It sends personalized messages for pre-arrival and arrival, enabling guests to plan their stay with upgrades, upsells, and preferences. The platform tracks campaign performance based on actual revenue generated, ensuring effective marketing strategies. Furthermore, it aims to increase interaction by 80% by sending communication and links via guests' preferred channels such as SMS and WhatsApp.

Feedback Collection: Xperium facilitates the collection of online reviews and internal feedback to gain insights into guest preferences and areas for improvement. According to the vendor, it allows guests to automate the posting of reviews on multiple online platforms after checkout. The platform also enables the creation and sharing of customized feedback forms to evaluate specific aspects of the hotel's product or service. The goal is to mitigate the risk of negative online reviews by addressing issues before guests checkout.

Contactless Checkout: Xperium simplifies the checkout process by sending checkout notifications, sharing invoices, and allowing guests to pay and checkout from their rooms. It offers an express checkout option with a folio view for quick access to billing details. The platform seamlessly integrates with the property management system to ensure real-time billing updates. Additionally, it instantly notifies the front desk once a guest checks out from their room.