ReputationUP

The RepUP Monitoring Tool is a solution designed to monitor and manage the online reputation of personal and corporate brands. According to the vendor, it is suitable for businesses of various sizes, from small startups to large enterprises. Professionals in marketing, public relations, brand management, online reputation management, social media management, and digital marketing can benefit from this tool.

Key Features

Brand Listening: According to the vendor, the tool allows users to monitor the online reputation of their personal or corporate brand by tracking mentions and discussions across various online sources. Users can set up monitoring for keywords, hashtags, web domains, URLs, social profiles, and forum accounts. The vendor claims that users will receive real-time alerts whenever new brand-related content is detected.

Sentiment Analysis: The vendor states that the tool offers sentiment analysis of online conversations and mentions related to the brand. It calculates a Net Sentiment Score to understand the overall sentiment towards the brand. Users can track sentiment trends over time and identify specific themes associated with different sentiment categories. The vendor also claims that the tool provides a breakdown of emotions expressed in the conversations.

Content Analysis: The vendor claims that the tool provides deep insights into the performance and demographic data of brand-related content published online. Users can analyze engagement, reach, and distribution across different media types. The tool offers information on popular themes associated with the brand and provides suggestions for new content ideas. According to the vendor, users can also benchmark their content marketing efforts against industry trends.

Social Listening: The vendor states that the tool offers comprehensive social listening capabilities, allowing users to track conversations and mentions across social media platforms. Users can analyze the volume of social conversations, sentiment, and engagement related to the brand. The tool provides geolocation data and a global diffusion map to visualize the spread of monitored content. Users can also monitor hashtag and tag performance, including sentiment analysis and demographic data.

Competitive Intelligence: According to the vendor, the tool enables users to monitor and analyze the online reputation and performance of their competitors. Users can compare key indicators such as media coverage, engagement, sentiment, audience demographics, and influencer networks. The tool provides a competitive map to visualize the positioning of different brands in the market. Users can gain insights into their competitors' strategies, social media activities, and content performance.