RetailFlux

RetailFlux, developed by Link Retail, is a solution designed to enhance the retail industry. According to the vendor, the software provides solutions for retail people counting, wastage management, shelf optimization, and sales insights. It caters to retailers of all sizes, from small independent stores to large global brands. Professionals such as retail managers, store owners, operations managers, marketing managers, retail analysts, mall managers, grocery store owners, facility managers, and event organizers can benefit from RetailFlux's capabilities.

Key Features

Occupancy Signs: According to the vendor, RetailFlux offers real-time monitoring of retail store occupancy levels through AI-based people counting sensors. It audits store occupancy rates as per capacity and aims to ensure compliance with social distancing rules.

People Counting: The vendor states that RetailFlux transforms CCTV cameras into high-performance counters using AI-powered video processing software. It accurately counts passersby, impressions, and dwell time, while also recognizing individual shoppers based on appearance and behavior.

Queue Management: RetailFlux provides real-time monitoring of queue lines, allowing shopkeepers to identify potential bottlenecks through predictive analytics. It measures customer dwell time and average service time, aiming to optimize service quality and reduce queue abandonment rates.

Shopper Flow: RetailFlux visualizes in-store shopper behavior and interaction by utilizing existing CCTV cameras for analysis. It provides heat maps, zone analysis, and route maps to optimize marketing strategies, store layout, and daily operations.

Heat Map: According to the vendor, RetailFlux enables tracking of shopper movements and activities in-store. It generates detailed heat map reports of passersby, impressions, and dwell time, helping identify hot and cold spots in the store for optimized store layout and merchandising strategies.

StoreFlux - Shopper Flow: RetailFlux combines multiple camera views into one floor plan, visualizing shopper flow on the floor plan. It provides clear images of passersby, impressions, and dwell time events, assisting in identifying hot and cold zones in the store.

Zone Analysis: RetailFlux offers comprehensive analysis of product and shopper interaction within defined zones. It measures passersby, impressions, and average dwell time in specific zones, providing historical reports at hourly and daily intervals to optimize merchandising activities and compare category performance.

Route Map: RetailFlux reveals shopper navigation patterns inside the store, visualizing shopper journeys and identifying the most and least used paths. It aims to optimize store layout, improve shopper experience, and assist in A/B testing and detecting navigation glitches.

Video Analytics: According to the vendor, RetailFlux provides high accuracy footfall counting enriched with AI features. It includes staff exclusion and real-time occupancy analysis, making it a vendor that claims to be an inventor of modern shopper flow analytics in retail. Modules include People Counting, Shopper Flow, and Queue Management.

Space Management: RetailFlux utilizes AI analytics based on Point of Sales (POS) data to generate actionable insights for optimizing retail space. It analyzes floor, shelf, and sales activities, with the vendor claiming that it promises proven growth in sales by 2% or more.