Retamo

Retamo, developed by Retamo Software GmbH, is a web-based software designed to assist businesses in monitoring, generating, marketing, and analyzing online customer reviews. According to the vendor, Retamo is suitable for businesses of all sizes, including startups, small and medium-sized enterprises (SMEs), and large corporations. Professionals and industries such as hospitality and restaurants, e-commerce and retail, healthcare and wellness, professional services, and software and technology companies can potentially benefit from Retamo's range of features.

Key Features

Review Monitoring: According to the vendor, Retamo allows businesses to monitor customer reviews on over 50 review platforms on the internet. It enables the centralized management of customer reviews for both the business itself and its competitors. Users can easily filter and search reviews based on specific criteria, time periods, or keywords.

Review Generation: The vendor claims that Retamo helps businesses encourage satisfied customers to leave positive reviews on review platforms of their choice. It offers features to create campaigns and collect positive reviews through email, QR codes, or the business's website. Additionally, Retamo allows businesses to receive feedback from dissatisfied customers, aiding in the identification of areas for improvement.

Review Marketing: Retamo enables businesses to showcase all reviews on a single, search engine-optimized webpage. The vendor states that businesses can create widgets to automatically display reviews on their website. Retamo also offers the functionality to share positive reviews on social media platforms with ease, potentially enhancing online visibility and reputation.

Review Analytics: According to the vendor, Retamo provides businesses with the ability to analyze the performance and development of their own business as well as their competitors using reliable metrics. Users can generate detailed performance reports based on reviews and specific criteria, gaining insights into their reputation. Retamo also allows businesses to benchmark their reputation against competitors using review data.

Sentiment Analysis: Retamo utilizes sentiment analysis technology to analyze the tone and sentiment of customer reviews. According to the vendor, businesses can categorize reviews as positive, negative, or neutral, providing an overview of customer sentiment. This feature enables businesses to identify trends and patterns in customer feedback, aiding in data-driven decision-making for improvement.

Competitor Analysis: The vendor claims that Retamo allows businesses to compare their online reputation metrics with their competitors, gaining insights into the competitive landscape. Users can track competitors' reviews, ratings, and overall reputation performance. Retamo provides benchmarking metrics and visualizations, potentially helping businesses identify areas for improvement and stay ahead of the competition.

Data Analytics: Retamo offers businesses the ability to gain insights from online reputation data through comprehensive data analytics tools. According to the vendor, users can generate reports and visualizations to analyze trends and track the impact of their reputation management efforts. Retamo also allows businesses to customize dashboards and data filters, focusing on specific metrics and dimensions relevant to their business goals.

Social Media Monitoring: Retamo enables businesses to track mentions, comments, and reviews on popular social media platforms. According to the vendor, businesses can engage with customers directly on social media to address concerns and build positive relationships. Retamo aims to streamline the management of online reputation across different channels with a centralized dashboard.

Review Response Management: Retamo offers businesses an efficient way to respond to customer reviews with a unified inbox for managing reviews from multiple platforms. Users can draft and save response templates, ensuring consistent and timely communication with customers. Retamo allows businesses to prioritize and respond to customer feedback, potentially enhancing customer satisfaction.

Brand Monitoring: According to the vendor, Retamo enables businesses to monitor brand mentions and online presence beyond customer reviews. Users can track mentions of their business name, products, and key personnel across various online platforms. Retamo aims to provide insights into brand perception, identify potential PR issues, and proactively manage online reputation.