Rocket

Rocket is a marketing automation agency provided by Edmeades & Simpson Ltd. According to the vendor, the product is designed to help UK businesses generate leads and expand their sales pipelines. It is targeted at small to large businesses, including sales professionals, marketing professionals, business development professionals, B2B companies, and the FMCG industry.

Key Features

Campaign Creation & Management: According to the vendor, Rocket provides a campaign planning service based on their experience with over 5000 B2B lead automation campaigns. They claim to optimize personalization by merging prospect insight into bespoke best-performing templates and offer real-time analytics and A/B testing capabilities.

Email Automation: Rocket's email automation platform allows for automatic follow-ups within the same thread, scheduled sequence-based campaigns, and human-like sending to maximize deliverability. The vendor states that the platform integrates with email accounts, provides team collaboration features, and offers security measures such as email validation and blacklisting.

LinkedIn Growth: According to the vendor, Rocket optimizes LinkedIn profiles to maximize connections and responses. They claim to execute daily personalized and targeted connect campaigns and develop personalized message sequences to engage prospects and nurture relationships on LinkedIn.

Real-time Reporting Dashboard: Rocket's reporting dashboard allows clients to track open rates, reply rates, click-through rates, and bounce rates, providing insights for campaign improvement. According to the vendor, this helps maintain a good domain reputation.

Intelligent Inbox: Rocket's intelligent inbox automatically filters and folders bounced emails and out-of-office replies. The vendor claims that prospects can book directly into the client's diary with a pre-populated agenda.

Event Marketing Support: Rocket provides support for event marketing, including webinars, seminars, and events. They also offer custom list building services with enriched data insights and segmentation, according to the vendor.

Smarter way to search: Rocket provides advanced search functionality, including filters and paid sales navigator account access. The vendor offers guidance on utilizing advanced booleans within searches.

Discover prospect company changes: Users can follow any company with a LinkedIn page to stay updated on changes and new opportunities, according to the vendor. They claim that Sales Navigator functionality allows users to follow dream clients and capture insights for outreach initiatives.

Utilize groups for prospecting: Rocket highlights the benefits of utilizing LinkedIn groups to gain insights into prospect companies' activity and hiring. They state that group membership allows users to see more details about individual prospects and make connections.

Optimize profile for better engagement: According to the vendor, having a complete and engaging LinkedIn profile increases the chances of attracting prospects. They suggest optimizing profiles by showcasing expertise and utilizing high-quality recommendations.