Scalarr

Scalarr Protection Suite™ is an advanced AI-powered anti-fraud solution designed for mobile marketers and user acquisition professionals. According to the vendor, this toolkit helps businesses of all sizes, including startups and enterprise-level organizations, detect and prevent mobile ad fraud. Scalarr Protection Suite™ is widely used by mobile marketers, user acquisition professionals, digital advertising agencies, ad networks, and mobile app developers to safeguard their advertising budgets and maintain the integrity of their marketing campaigns.

Key Features

Real-time Fraud Detection: According to the vendor, Scalarr Protection Suite™ offers real-time fraud detection capabilities, allowing businesses to identify and respond to fraudulent activities as they occur. This feature aims to prevent financial losses and ensure the credibility of advertising campaigns.

Advanced Machine Learning Algorithms: The vendor claims that Scalarr Protection Suite™ utilizes sophisticated machine learning algorithms to analyze extensive data sets and detect patterns that may indicate ad fraud. These algorithms continuously learn and adapt to new fraud techniques, potentially enhancing the accuracy of fraud detection over time.

Granular Fraud Analysis: Scalarr Protection Suite™ provides detailed fraud analysis, enabling businesses to gain valuable insights into the specific types of fraud affecting their campaigns. This includes identifying distinct fraud methods, sources, and patterns, which can help businesses develop targeted strategies to combat fraud effectively.

Customizable Fraud Rules: Users can define and customize fraud rules based on their specific requirements and preferences. This flexibility allows businesses to tailor the fraud detection system to their unique needs and address industry-specific challenges.

Fraud Score and Risk Assessment: Scalarr Protection Suite™ assigns a fraud score and risk assessment to each impression, click, or install, providing businesses with an indication of the level of fraud associated with each event. This helps businesses prioritize their actions and allocate resources efficiently.

Ad Network Monitoring: The product offers ad network monitoring capabilities, enabling businesses to monitor and track the performance and behavior of their ad networks. This feature helps identify any suspicious activities or anomalies that may indicate ad fraud.

Traffic Source Analysis: Scalarr Protection Suite™ provides comprehensive traffic source analysis, allowing businesses to evaluate the quality and legitimacy of their traffic sources. This analysis helps identify potential sources of fraudulent traffic and enables businesses to take appropriate measures to mitigate the associated risks.

Integration with Attribution Platforms: The vendor claims that the product seamlessly integrates with popular attribution platforms, combining fraud detection with attribution data. This integration provides businesses with a comprehensive view of campaign performance, fraud metrics, and attribution insights, all accessible from a single dashboard.

Real-time Alerts and Notifications: Scalarr Protection Suite™ sends real-time alerts and notifications to users whenever suspicious activities or potential fraud instances are detected. This enables businesses to take immediate action and prevent further damage to their ad campaigns.

API Access and Data Export: The product offers API access and data export capabilities, allowing businesses to integrate fraud detection data into their existing systems and workflows seamlessly. This facilitates efficient data sharing and analysis across different platforms and tools.