SEOWORK

SEOWORK is a SaaS solution offered by SEOWORK Inc. According to the vendor, the product is designed to help businesses improve their online sales and search traffic by enhancing the efficiency of their websites. It is targeted towards ecommerce stores, marketplaces, and large businesses with websites consisting of more than 1,000 pages. The product is said to provide comprehensive analytics and insights that can be utilized by CEOs, CMOs, Chief Ecommerce Officers, marketers, and SEO professionals across various industries.

Key Features

According to the vendor, SEOWORK offers the following key features:

Visibility: Track and analyze important SEO metrics such as rankings, visibility, search volume, potential traffic, and more for every page and keyword. Gain insights into the performance of your entire site, specific categories or groups of pages, or individual pages. Receive alerts for pages with declining traffic and monitor growth rates to identify areas for improvement.

Competitor insights: Stay ahead of the competition by tracking and comparing your competitors' rankings with your own. Analyze competitors for the entire site, categories, groups of pages, or keywords. Identify leaders and laggers after Google algorithm updates and discover new competitors. Keep an eye on their growth rates to inform your own strategies.

Website health monitoring: Ensure the optimal performance of your website by monitoring technical metrics related to site health and performance. Keep track of indexability, availability, and download speed. Receive email alerts for any technical errors to minimize the risk of losing traffic and potential customers.

A/B tests (SEO experiments): Test and experiment with new ideas to improve your SEO strategies. Create groups of pages to track the progress of new features, technical parameters, and content variations. Measure the impact of these changes based on real data to prioritize implementation and optimize your website's performance.

BI reports / analytics: Access powerful and customizable analytics based on various data sources. Gain insights through clear and understandable dashboards covering visibility, seasonality, traffic volume, competitors' visibility, and more. Share these dashboards with your marketing teams or generate ready-made reports for managers. Integrate SEOWORK data into external BI systems through API integration.

Measure Efficiency: Identify areas for improvement and prioritize SEO tasks based on comprehensive analytics. Measure the return on investment (ROI) for SEO and content improvements. Unite pages in groups to track key metrics and measure the success of your optimization efforts.