Shape

Shape PPC Management Software, developed by Shape Integrated Software (NinjaCat), is a solution designed to streamline and automate the budget management process for digital advertising agencies. This software caters to small to large-sized agencies, providing them with tools and functionalities to efficiently manage their pay-per-click (PPC) campaigns. According to the vendor, PPC managers, digital marketers, advertising agencies, marketing managers, and media buyers from various industries rely on Shape PPC Management Software to optimize their PPC budgets and achieve better campaign performance.

Key Features

PPC Budget Management: According to the vendor, the software automates PPC budget management tasks, allowing users to set budget caps and receive alerts when nearing the limit. Users can easily pause or activate campaigns based on budget thresholds.

Automated Bidding: The vendor claims that the software optimizes bids based on performance data and allows users to set rules for bid adjustments. This feature aims to improve campaign performance and maximize return on investment (ROI).

Campaign Optimization: The software enables users to analyze campaign performance metrics and identify underperforming keywords or ad groups. According to the vendor, this data-driven approach helps users make informed decisions to optimize campaigns for better results.

Reporting and Analytics: Users can generate comprehensive reports on campaign performance, customize reports with specific metrics and dimensions, and visualize data to gain insights and track progress. The vendor states that this feature helps users monitor and evaluate the effectiveness of their campaigns.

Ad Scheduling: According to the vendor, the software allows users to schedule ads to run at specific times of the day or week, optimizing ad delivery for peak performance periods. This feature aims to increase visibility during high-converting hours.

Keyword Management: The software provides tools for keyword research and analysis, enabling users to identify new keyword opportunities. Users can manage and optimize keyword lists for effective campaign targeting, according to the vendor.

Ad Copy Testing: Users can conduct A/B tests on ad copy variations, measuring the impact of different ad messages. The vendor claims that this feature helps users optimize ad copy for higher click-through rates.

Competitor Analysis: The software enables users to monitor competitor ad campaigns and strategies, track competitor keyword rankings and ad spend. According to the vendor, this feature provides insights to help users improve their own campaigns.

Integration with Ad Platforms: Users can connect the software with popular ad platforms like Google Ads and Facebook Ads, syncing campaign data for seamless management. The vendor states that this integration helps streamline workflow and improve efficiency.

Budget Forecasting: The software predicts future budget needs based on historical data, helping users plan and allocate budgets more effectively. According to the vendor, this feature aims to prevent overspending or underspending on campaigns.