Shoptimiza

Shoptimiza is a personalization platform offered by Shoptimiza eCommerce S.L.U. that aims to help businesses increase sales by providing real-time personalized product recommendations to their customers. According to the vendor, this platform analyzes the interests of each visitor and offers the most relevant products based on their preferences. It is suitable for businesses of all sizes, including small online stores and large e-commerce enterprises. The platform caters to various professions and industries, such as e-commerce retailers, online stores, marketing professionals, business analysts, and the retail industry.

Key Features

Frequently Bought Together: According to the vendor, Shoptimiza provides an upselling feature called "Frequently Bought Together." This feature automatically creates product bundles based on customer behavior, eliminating the need for manual editing.

API: Shoptimiza offers a client-side API that allows businesses to display personalized product recommendations on their website. The vendor states that the server-side API requires authentication and enables businesses to upload data from their point of sale (POS) system. The API documentation is available for developers to implement the necessary functionality.

Content Personalization for PrestaShop: Shoptimiza offers content personalization for PrestaShop, allowing businesses to personalize their store for each customer and potentially increase sales. According to the vendor, this feature includes automatic cross-selling, where product bundles and recommendations are created based on user interactions. Widgets are provided for displaying last viewed products, most frequently visited products, and trending products on the site.

Content Personalization for OpenCart: Shoptimiza also offers content personalization for OpenCart, providing similar features to the PrestaShop integration. The vendor states that it includes automatic cross-selling, product bundles, and recommendations based on user interactions. Widgets are available for displaying last viewed products, most frequently visited products, and trending products on the site.

GDPR Compliance: Shoptimiza is designed with a focus on privacy and claims to be fully compliant with the General Data Protection Regulation (GDPR). According to the vendor, the platform does not collect personally identifiable information (PII) data from customers, such as names, emails, or addresses. The collected data includes truncated IP addresses, domain names, cookie creation dates, country, and browser information.