Smarketing

Smarketing Cloud is positioned as a comprehensive, data-driven B2B marketing solution designed to attract, engage, and convert ideal customers. According to the vendor, it caters to businesses of various sizes, from startups and small businesses to established enterprises. Marketing Managers and Directors, Sales Managers and Directors, Business Development Managers, and B2B Companies across industries such as technology, finance, healthcare, manufacturing, and professional services are among the intended users of Smarketing Cloud.

Key Features

Marketing Platform: According to the vendor, Smarketing Cloud offers a unified digital marketing platform that aims to help businesses target, reach, and engage their ideal customers online. It provides advanced marketing tools and features for targeting ideal customers, reaching a wider audience, engaging audiences effectively, and tracking and analyzing results.

Digital Businesses Cloud: Smarketing Cloud's Digital Businesses Cloud aims to assist businesses in building their digital business infrastructure across various channels such as web, social, mobile, email, chat, and video. According to the vendor, this all-in-one management tool enables businesses to reach customers across the entire lifecycle and seamlessly integrates CRM and marketing automation functionalities.

Email Marketing Software: Smarketing Cloud provides affordable and powerful email marketing software. It offers drag-and-drop email templates and an email builder for easy email design. According to the vendor, businesses can take advantage of features such as automated segmentation, A/B testing, and email personalization, and integrate the software with CRM and marketing systems for data synchronization.

VoIP Phone System: Smarketing Cloud offers a business phone system specifically designed for small and medium businesses. It includes a VoIP phone dialer for making and receiving calls over the internet. According to the vendor, features like call routing, superior voice quality, low calling rates, voicemail system, and CRM integration aim to streamline communication processes.

WhatsApp Messages: Smarketing Cloud enables businesses to connect with customers using WhatsApp Business Messaging. According to the vendor, businesses can run ads that click to WhatsApp and engage potential customers. With shopping experiences within WhatsApp conversations, the vendor claims businesses can drive sales and provide efficient customer support and automation.

Instagram DM: Smarketing Cloud allows businesses to manage Instagram Direct Messages efficiently. According to the vendor, businesses can trigger auto-reply DMs from comments on their business story or feed posts. It aims to enable businesses to capture customer information, qualify leads, gather order and delivery details, and automate frequently asked questions for fast and personalized answers.

Facebook Messenger: Smarketing Cloud helps businesses manage Facebook Messenger conversations at scale. According to the vendor, businesses can generate, qualify, and follow up with leads through automated or live chat experiences. It aims to provide efficient customer service and support through Messenger conversations, removing friction along the path to purchase.

Social Media Platform: Smarketing Cloud enables businesses to easily manage all their social media channels from one platform. According to the vendor, businesses can schedule and repost brand content across LinkedIn, Facebook, Twitter, Instagram, and more. The platform aims to bring all social messages and comments together in one social inbox and enables businesses to build social chatbots for automated inbound inquiries and lead generation.

Lead Generation System: Smarketing Cloud utilizes AI and marketing automation for effective lead generation. According to the vendor, it enables personalized communication to increase interest and conversions. The cloud-based system is accessible from anywhere, and businesses can benefit from predefined interactions with potential customers.

Search Engine Lead Generation: With Smarketing Cloud, businesses can design, establish, and implement a search engine marketing strategy. According to the vendor, businesses can attract in-market prospects actively searching for solutions and utilize paid and organic search engine marketing strategies. The vendor claims to offer proven pay-per-click (PPC) services for efficient spending.