Smiley

Smiley is an all-in-one text message marketing platform designed by Smiley Science Lab Inc. to assist local businesses in enhancing customer engagement, collecting feedback and reviews, automating marketing campaigns, managing customer relationships, and improving overall customer satisfaction. This platform is specifically tailored for small to medium-sized local businesses in industries such as Massage & Spa, Medical Spa/Beauty, Eyelashes & Nails Beauty, Pet grooming, and Restaurants.

Key Features

Messaging platform: According to the vendor, Smiley's text-based messaging feature allows businesses to communicate with their customers in real-time, aiming to create a sense of support and value. The quick replies feature enables businesses to save frequently used responses, potentially leading to more efficient customer engagement. Smiley also offers personalized coupon functionality, allowing businesses to send customized coupons to individual customers, adding a personal touch to their marketing efforts.

Visitor Management System: Smiley's check-in form is designed to help businesses collect valuable customer information, facilitating more personalized services. The custom intake form feature allows businesses to create and customize their own intake forms, enabling them to gather additional information from customers. Smiley also provides legal document signing functionality, allowing visitors to read and sign agreement forms on-site, with instant copies sent to both parties. The digitalized document feature ensures that visitors who have already signed an agreement are not prompted to re-sign unless changes have been made.

Marketing automation: According to the vendor, Smiley's automated campaigns are designed to assist businesses in sending targeted coupons to customers based on their behaviors. The refer-a-friend program feature encourages customers to promote the business by incentivizing them to refer their friends. Additionally, businesses can create win-back campaigns to re-engage customers who may be slipping away, encouraging them to return. Smiley also offers birthday campaigns, allowing businesses to celebrate customers' birthdays by sending them special coupons.

CRM platform: Smiley's dashboard provides businesses with insightful analytics, aiming to support data-driven decision-making. The CRM platform assists businesses in managing customer information, recording activities, and segmenting customers based on their behaviors. According to the vendor, the customer search functionality enables businesses to easily search for customers using various attributes such as tags, names, and phone numbers. Additionally, the customer segment feature allows businesses to filter customers based on check-in behaviors, tags, NPS (Net Promoter Score), and more.

SMS campaign: Businesses can send blast SMS campaigns to their subscribers, collected through Smiley's check-in feature. According to the vendor, businesses can create targeted campaigns to send personalized coupons and messages to specific customer segments.

Visitor management: Smiley's visitor management system aims to streamline the check-in process and enhance front desk efficiency. The platform offers custom intake forms to help businesses collect detailed customer information, potentially improving the quality of service. The legal document signing feature ensures compliance and provides a seamless signing process for visitors. Furthermore, the employee assignment functionality allows businesses to assign specific therapists or technicians to visitors and track their Net Promoter Score for service improvement.

Appointment: Smiley's calendar view enables businesses to manage and view appointments by day, week, or month. The reminder feature sends SMS reminders to customers a day before their scheduled appointments, potentially reducing no-shows. The online booking functionality allows customers to schedule appointments 24/7, aiming to improve convenience and accessibility. Smiley's notification feature automatically sends SMS notifications to customers when appointments are created or changed.

Online Booking: According to the vendor, Smiley's mobile-ready booking page is designed to be user-friendly and accessible on mobile devices. The 24/7 online booking feature allows customers to schedule appointments at any time, potentially improving convenience. The platform also offers booking management functionality, allowing businesses to accept, decline, or request changes to appointment requests. Additionally, Smiley provides Book Bot, a conversation-based booking bot, which aims to increase online booking rates by engaging with customers in a conversational manner.

Local page: Smiley's mobile-first web page provides customers with comprehensive information about the business, optimized for mobile viewing. The page is compatible with Google Search, allowing Smiley reviews to be displayed on the business's Google My Business page. Online booking functionality is integrated into the local page, enabling customers to schedule appointments directly. Businesses can also sell gift cards and manage memberships through the local page.