SocialClimb

SocialClimb is a healthcare marketing software platform that, according to the vendor, aims to assist medical practices and healthcare organizations in improving their online reputation, attracting high-value patients, and measuring the effectiveness of their marketing campaigns. It is designed to cater to businesses of various sizes, including small clinics, large hospitals, and multi-location healthcare systems. The platform is utilized by healthcare providers, medical practices, hospitals, physician groups, and orthopedic clinics to enhance their marketing efforts.

Key Features

Reputation Management: According to the vendor, SocialClimb offers features to help secure brands and improve online reputation. It claims to increase online visibility and assist in showing up at the top of search results. The platform also provides automation tools to streamline the review request process and manage all reviews efficiently.

Targeted Advertising: The vendor states that SocialClimb utilizes predictive targeting capabilities to identify high-value patients. It claims to enable businesses to target patients with ads through popular platforms such as Google, Facebook, and Instagram. The goal is to attract the ideal patient mix, lower patient acquisition costs, and increase return on investment.

Local SEO Optimization: According to the vendor, SocialClimb aims to improve local search rankings on Google. It provides tools to create and manage Google Business Profile listings, streamline management processes, optimize listings, and increase visibility and relevance with SEO-friendly posts.

Performance Tracking: SocialClimb offers features to track the success of marketing campaigns, measure return on investment, patient acquisition costs, and understand the impact of each campaign on overall marketing performance. The platform also includes call tracking capabilities to determine the highest-performing channels.

Reputation Management Automation: The vendor claims that SocialClimb allows for the automation of the review request process to increase incoming reviews. It also offers integration with PM/EHR systems for streamlined review management. Customization options are available to send tailored messages to patients, and the platform supports reputation building for multiple locations and practitioners.

Predictive Targeting: According to the vendor, SocialClimb utilizes advanced data models to identify high-value patients. It claims to provide filters based on risk level, insurance, and financial circumstances to target patients based on their specific needs and preferences. The platform enables the creation of highly responsive audience lists for targeted advertising.

Paid Search Advertising: SocialClimb allows businesses to strategically set up search ads to increase visibility. The vendor claims that the platform enables targeting of specific zip-code areas with a high concentration of at-risk patients. It aims to capture patients searching for medical care "near me" and provides tracking capabilities for ad performance and patient acquisition costs.

Offline Marketing Optimization: According to the vendor, SocialClimb offers features to reach the right patients with postcard marketing. It claims to enable targeting of zip-code areas with a high concentration of at-risk patients. The platform includes tracking capabilities to measure the performance of postcard marketing and increase the effectiveness of offline marketing efforts.

Comprehensive Reporting: SocialClimb provides detailed marketing reports on a regular basis, according to the vendor. It offers automated report delivery for convenience and allows for analysis and summarization of data to reduce resources invested in data analytics. The platform also offers customization options to gain a detailed understanding of key metrics.

HIPAA Compliance: SocialClimb aims to ensure patient data security and protection, according to the vendor. It claims to use HIPAA-compliant marketing strategies and messaging. The platform enables businesses to safely leverage data to make informed marketing decisions while maintaining compliance with official regulations.