Socital

Socital is a platform offered by Socital that aims to assist businesses in personalizing their offers and increasing conversion rates through on-site personalized recommendations and email marketing campaigns. According to the vendor, Socital is suitable for businesses of all sizes, ranging from small startups to large enterprises. The platform is utilized by various professions and industries, including e-commerce retailers, online marketers, digital agencies, fashion and apparel brands, and beauty and cosmetics companies.

Key Features

Personalized Recommendations: According to the vendor, Socital allows businesses to differentiate their offers based on customer interests and personas. By understanding customers' brand affiliations and segmenting visitors by gender, businesses can serve tailor-made and targeted offers instantly.

Real-Time Recommendations: The vendor states that Socital enables businesses to collect data in real-time and deliver matching offers to their customers. The platform offers one-click opt-in with popular social media platforms like Facebook, Twitter, LinkedIn, Google, and email. Socital also allows businesses to enrich plain emails with social media data, resulting in rich customer profiles.

Easy-to-Use Popup Builder: Socital provides an intuitive popup builder that does not require coding skills, according to the vendor. Businesses can create engaging and visually appealing popups to capture customer attention. The popup builder offers customization options for design, content, and targeting rules.

Campaign Editor: According to the vendor, Socital's campaign editor allows businesses to create and customize their marketing campaigns. The user-friendly interface facilitates easy design and editing of campaign elements. Businesses can incorporate personalized messages, recommendations, and social media CTAs into their campaigns.

Triggers: The vendor claims that Socital enables businesses to set triggers for their campaigns based on specific actions or events. Triggers can be customized to launch campaigns when customers perform certain actions, such as adding items to the cart or visiting specific pages. This feature ensures that campaigns are delivered at the right time to the right audience.

On-Site Targeting: Socital provides 18 targeting rules for pop-ups and other on-site campaigns, according to the vendor. Businesses can target specific customer segments based on various criteria such as location, device type, or browsing behavior. On-site targeting helps businesses deliver personalized offers and recommendations to their customers.

Campaign Types: According to the vendor, Socital offers various campaign types, including pop-ups, banners, and embedded forms. Businesses can choose the campaign type that best suits their marketing goals and website layout. Each campaign type can be customized to match the branding and design of the business.

Campaign Performance Reports: Socital provides detailed reports on campaign performance, including metrics like conversion rate, click-through rate, and revenue generated, according to the vendor. Businesses can track the effectiveness of their campaigns and make data-driven decisions for optimization. Visual representations of campaign performance data are also available for easy analysis.

Email Database Segmentation: According to the vendor, Socital enables businesses to segment their email database based on customer data such as demographics, interests, and brand affiliations. By sending personalized messages and recommendations to specific customer segments, businesses can create targeted email campaigns. Email database segmentation helps improve email open rates and increase engagement.

Integrations: Socital seamlessly integrates with popular email marketing platforms, allowing businesses to sync customer data in real-time, according to the vendor. The platform supports integrations with providers like Mailchimp, Klaviyo, and Shopify. Integrations enable businesses to incorporate Socital into their existing marketing workflows.