Survata

Survata is an analytics platform for brand advertising that offers real-time measurement and optimization solutions for businesses of all sizes. According to the vendor, it is designed to help marketers, advertising agencies, brand managers, media planners, and digital marketers prove the effectiveness of their brand advertising campaigns. With its range of features and capabilities, Survata aims to empower professionals in the marketing and advertising industry to gain insights and make data-driven decisions to optimize their campaigns and maximize brand reach.

Key Features

Brand Optimization: Survata's Brand Optimization capability provides real-time, actionable insights for campaign optimization, allowing marketers to allocate budget and traffic between different media and creative tactics based on Outperformance Indicators, according to the vendor.

Brand Reach: Survata's Brand Reach capability aims to go beyond traditional age and gender metrics to measure reach, frequency, and scale. It validates the success of a campaign in reaching specific demographics or behavioral traits and offers a campaign-level view of reach within a brand's target audience, according to the vendor.

Brand Outcomes: Survata's Brand Outcomes capabilities enable advertisers to measure brand lift and forecast customer acquisition. It connects top-of-funnel metrics to bottom-of-funnel outcomes, providing early actionable data to highlight brand resonance and optimization opportunities, according to the vendor.

Campaign and Portfolio Views: Survata's platform offers campaign and portfolio views, providing marketers with a comprehensive understanding of their advertising efforts. It offers real-time dashboards that surface optimization opportunities and brand lift data early, enabling strategic decision-making throughout the campaign, according to the vendor.

Allocate with Brand Optimization: Survata's Allocate feature helps marketers optimize their campaigns by reallocating budget and traffic between media and creative tactics. It uses Outperformance Indicators to guide the allocation process and increase ROI, according to the vendor.

Validate with Brand Reach: Survata's Validate feature aims to validate the reach, frequency, and success of campaigns across fragmented channels, including CTV, linear TV, and digital. It provides audience verification and offers a cross-channel view of reach within a brand's target audience, according to the vendor.

Measure with Brand Outcomes: Survata's Measure feature allows advertisers to measure brand lift and forecast customer acquisition. It connects top-of-funnel metrics to bottom-of-funnel outcomes, providing insights into the impact of brand advertising on customer acquisition, according to the vendor.

Track with Brand Effects: Survata's Track feature enables advertisers to track the effects of their brand advertising campaigns. It provides real-time dashboards that surface optimization opportunities and elevate the conversation from clicks to brand building, according to the vendor.

Digital Network: Survata provides access to a digital network, allowing advertisers to reach their target audience across various digital platforms. It offers a range of digital advertising opportunities to maximize brand exposure and engagement, according to the vendor.

Partner Ecosystem: Survata has a partner ecosystem that includes collaborations with other industry-leading companies. This ecosystem enhances the platform's capabilities and provides additional resources and expertise to advertisers, according to the vendor.