T.M.A.S.

T.M.A.S. (Traffic Measurement and Analytics System) by Storetraffic is a software solution designed to provide businesses with accurate foot traffic data and actionable insights. According to the vendor, this tool is suitable for businesses of various sizes, including small and medium retailers, large retail chains, shopping malls, and libraries. Professionals and industries such as retailers, shopping centers, cultural institutions, and other businesses with foot traffic monitoring needs can leverage T.M.A.S. to optimize operations, improve customer experience, and potentially increase profitability.

Key Features

People Counting: According to the vendor, T.M.A.S. enables accurate real-time measurement of foot traffic, capturing data on entry and exit counts. This feature allows businesses to monitor traffic trends and patterns over time, providing insights into peak traffic hours and days.

Conversion Rate Analysis: The vendor claims that T.M.A.S. can calculate conversion rates based on foot traffic and sales data, helping businesses identify factors that impact conversion rates. This feature may assist in optimizing staffing levels and tracking the effectiveness of marketing campaigns on conversion rates.

Occupancy Control: T.M.A.S. allows businesses to monitor and control occupancy levels in real-time, setting occupancy thresholds and receiving alerts when limits are reached. According to the vendor, this feature helps ensure compliance with occupancy regulations and optimize staffing and resource allocation based on occupancy levels.

Traffic Performance Optimization: The vendor states that T.M.A.S. enables businesses to analyze foot traffic data and identify areas for improvement. This feature may assist in optimizing store layout and product placement, as well as determining the impact of changes in staffing, marketing, or promotions on traffic. The vendor claims that this data-driven approach can help maximize traffic performance.

Mobile App and Cloud-Based Analytics Platform: According to the vendor, T.M.A.S. provides a mobile app and cloud-based platform that allows businesses to access traffic data and analytics from anywhere. Users can view real-time traffic updates and occupancy levels, generate reports, and export data for further analysis. The vendor also claims that businesses can customize dashboards and metrics based on specific needs.

Integration with POS Systems: The vendor states that T.M.A.S. seamlessly integrates with POS systems, enhancing data analysis by combining foot traffic data with sales and transaction data. This integration enables businesses to gain a comprehensive view of customer behavior and buying patterns, potentially improving decision-making based on integrated data insights.

Real-Time Alerts and Notifications: T.M.A.S. provides real-time alerts and notifications for critical events, according to the vendor. Businesses can stay informed about occupancy levels, conversion rates, and other key metrics, enabling them to take immediate action to address issues or capitalize on opportunities. The vendor claims that this feature ensures timely response and decision-making based on up-to-date information.

Data Security and Privacy: The vendor emphasizes that T.M.A.S. ensures data security and privacy through advanced encryption protocols. The product is designed to comply with data protection regulations and guidelines, safeguarding customer information and sensitive data. The vendor also states that T.M.A.S. implements access controls and user permissions to protect data integrity.

Advanced Analytics and Reporting: T.M.A.S. allows businesses to generate detailed reports and analytics based on foot traffic data, according to the vendor. This feature enables businesses to analyze traffic trends, patterns, and performance metrics, identifying opportunities for improvement and growth. The vendor claims that businesses can visualize data through interactive dashboards and charts.

Easy Integration and Scalability: According to the vendor, T.M.A.S. seamlessly integrates with existing systems and infrastructure. This feature allows businesses to scale the solution to accommodate growing needs and support multiple locations and sensors within a single platform. The vendor claims that this flexibility and adaptability ensure compatibility with changing business requirements.