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Customers have found Tercept to be an invaluable tool for their analytics platform, as it provides them with the necessary tools and …
Starting at $299 per month
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What is Tercept?
Tercept is a unified analytics platform designed to assist publishers, agencies, and ad-tech companies in generating insights and enhancing revenue. According to the vendor, Tercept provides real-time data and insights to manage and accelerate revenue growth. It is suitable for companies of various...
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Basic
$299
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Tercept?
Tercept is a unified analytics platform designed to assist publishers, agencies, and ad-tech companies in generating insights and enhancing revenue. According to the vendor, Tercept provides real-time data and insights to manage and accelerate revenue growth. It is suitable for companies of various sizes, from small businesses to large enterprises, and is utilized by professionals in the publishing, agency, ad-tech, programmatic advertising, and revenue operations management industries.
Key Features
Unified Analytics: According to the vendor, Tercept aggregates monetization, analytics, and marketing data into a single dashboard, offering visualization and charting capabilities. It aims to save time by reducing the need for manual spreadsheet preparation and provides the ability to derive deep insights by unifying programmatic data and analyzing it across key dimensions. The vendor claims that Tercept improves data accuracy by simplifying complex monetization stacks into easily understandable dashboards. With continuous monitoring and alerting, issues in the monetization stack can be identified within hours, allowing for faster decision-making with hourly reporting. The vendor asserts that Tercept serves as a vital component of revenue operations reporting.
Direct Campaign Optimization: The vendor states that Tercept employs AI-driven campaign optimization to enhance important metrics such as CTR, viewability, and view-through conversions. By leveraging boosted stats, users are claimed to have the potential to command higher CPMs and larger budgets.
Tercept Features
- Supported: Predictive Analytics
- Supported: Customer Journey Mapping
- Supported: Multi-Channel Attribution
- Supported: ROI Tracking
- Supported: Search/Filter
- Supported: Website Analytics
- Supported: Ad hoc Reporting
- Supported: Benchmarking
- Supported: Dashboard
- Supported: Performance Metrics
- Supported: Publishing/Sharing
- Supported: Trend/Problem Indicators
- Supported: Visual Analytics
- Supported: Data Connectors
- Supported: Data Visualization
- Supported: Functions/Calculations
- Supported: Private Dashboards
- Supported: Data Discovery
- Supported: Reporting/Analytics
- Supported: Data Analysis Tools
- Supported: Data Capture and Transfer
- Supported: Data Integration
- Supported: Data Migration
- Supported: Match & Merge
- Supported: Collaboration Tools
- Supported: Customizable Dashboard
- Supported: Data Import/Export
- Supported: OLAP
- Supported: Scheduled/Automated Reports
- Supported: Data Blending
- Supported: For Education
- Supported: For Healthcare
- Supported: Drag & Drop
- Supported: Marketing Reports
- Supported: Sales Reports
Tercept Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Customers have found Tercept to be an invaluable tool for their analytics platform, as it provides them with the necessary tools and features to work on and grow their analytics capabilities. The software's client support has received high praise from users, with many describing it as awesome. This is important because it ensures that customers have a reliable and helpful resource to turn to when they encounter any issues or need assistance with the software.
One of the key use cases of Tercept is its ability to unify reports from multiple platforms. Users have found this feature to be incredibly convenient, as it saves them time and effort by eliminating the need to manually consolidate data from different sources. With Tercept, users can easily access all their analytics reports in one place, allowing for more efficient analysis and decision-making.
Customers have also expressed their excitement for the addition of exciting new features in the future. This highlights that Tercept is continuously evolving and updating its software to meet the changing needs of its users. This commitment to innovation ensures that customers will have access to cutting-edge tools and functionalities that will further enhance their analytics capabilities.
In summary, Tercept has been highly regarded by customers who have had a great experience using the software. Its ability to improve analytics workflows, provide excellent client support, and consistently introduce new features makes it a valuable tool for businesses looking to optimize their data analysis processes.
Centralized ad reporting: Many users have found Tercept to be a simple and robust solution for ad-driven companies, allowing them to centralize all their ad reporting in one place and unify their data. This feature has been praised for its ability to streamline the reporting process and provide a consolidated view of revenue across various demand SDKs.
Efficient customer support: Users have highly praised the customer support of Tercept, mentioning that any issues or new requests were handled promptly and efficiently. The support team's quick response time, even on weekends, has been appreciated by users who value timely assistance and problem-solving.
Easy implementation: The ease of use of Tercept has been highlighted by many users who mentioned that it was an easy-to-implement software that did not require involvement from their developers. This convenience allowed them to start using the software without any technical complications, saving time and resources.
Limited data visualization capabilities: Some users have expressed dissatisfaction with the data visualization tools in Tercept, stating that they are not as advanced as other solutions like Adomik.
Lack of advanced dashboard features: Users have mentioned that the dashboard feature could be more advanced and visually appealing. They would like to see more choices and a prettier UI.
Manual mapping process: Several users have mentioned that all mappings in Tercept have to be done manually, and they would appreciate more automation features, such as automating mappings using the dashboard.