The Leads Engine

The Leads Engine, developed by Xzazu, is a lead collection, distribution, and affiliate management platform designed for small to large-sized companies. According to the vendor, this software solution is utilized by lead generation companies, marketing agencies, sales teams, insurance companies, and real estate agencies to streamline their lead management processes and maximize their business potential.

Key Features

Lead Collection: According to the vendor, The Leads Engine offers multiple options to collect leads, including integration with online form builders like Jotform, JavaScript integration with existing forms, and custom integrations through the API.

Lead Distribution: Users can create multi-step distribution workflows using methods such as direct post, ping post, and ping bidding. The vendor claims that customer selection rules based on various criteria can be set up, ensuring leads are delivered to the right customers at the right price.

Lead Delivery: The Leads Engine provides various methods to deliver leads to customers, including email, client portal, API, webhook, and SMS/text message. Users can customize email templates, track email status, and integrate with Sendgrid and Twilio for enhanced delivery options, according to the vendor.

Finance Management: Xzazu offers comprehensive financial management capabilities, including invoicing and payment processing. Users can generate invoices, automate the invoicing process, integrate with Stripe for secure payment collection, and implement credit control measures, as claimed by the vendor.

Business Reporting: The Leads Engine provides robust reporting features to help users analyze their business performance. Users can track sales funnels, lead absorption, finance-related reports, and more, with real-time reporting and support for internationalization, according to the vendor.

Integrations: Xzazu seamlessly integrates with various third-party applications to enhance functionality. Users can integrate with popular form builders like Jotform, leverage geocoding capabilities with HERE, verify email and phone numbers with Neverbounce and Numverify, and connect with over 2,000 apps through Zapier integration, as claimed by the vendor.