TrustRadius Insights
Users have found Trend to be an intuitive and efficient software that saves them valuable time in their influencer marketing campaigns. …
Starting at $100 one-time fee
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Basic
$100
Cloud
one-time fee
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Trend?
Trend Features
- Supported: Content Management
- Supported: Reporting/Analytics
- Supported: Campaign Management
- Supported: Workflow Management
- Supported: Advertising Management
- Supported: Approval Process Control
- Supported: Email Marketing
- Supported: CRM
- Supported: Campaign Analytics
- Supported: Influencer Relationship Management
- Supported: Payment Tracking
- Supported: ROI Tracking
- Supported: For Small Businesses
- Supported: Multi-Channel Marketing
Trend Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based, Mac, Windows, iPhone |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found Trend to be an intuitive and efficient software that saves them valuable time in their influencer marketing campaigns. With Trend, businesses can easily access features and streamline the process of finding, contacting, and negotiating with influencers. This platform has been particularly beneficial for startups and larger budget businesses alike. Startups have been able to scale their micro-influencer partnerships and generate brand awareness, while larger budget businesses have successfully connected with creators and obtained content for their brand.
Trend not only saves time but also provides a secure platform for storing data and content, giving users peace of mind. It helps businesses connect authentically with customers by resolving the challenge of creating third-party content. Users appreciate the support provided by Trend, finding it responsive and helpful. The pre-negotiated rates and efficient process make Trend a preferred choice over searching for influencers independently. Additionally, the quality of influencers on Trend is impressive, making it difficult for users to make a selection due to the excellent content available.
In terms of use cases, Trend helps businesses increase their reach while maintaining authenticity, leading to true connections and enhanced relationships with their target audience. It solves the challenge of negotiation in influencer marketing by simplifying the process of getting started with fixed pay. Furthermore, this software is effective in increasing brand awareness, sales, followers, and building long-term relationships. It enables users to find the right audience through data analytics and provides cost-effective campaigns. Overall, Trend has become a staple in digital marketing programs across various industries looking to work with influencers and create user-generated content for ad campaigns and social media feeds.
Simplicity and ease of use: Users have consistently praised Trend for its simplicity and ease of use. Many reviewers appreciate the user-friendly interface, which allows for quick campaign launches and easy vetting of influencers. The streamlined design adds to the efficiency of the platform.
Time-saving features: Several users have highlighted how Trend saves them time on copyright and ownership negotiations with creators. The platform's organization eliminates the need for multiple emails and streamlines processes like negotiation and shipping. This feature is highly valued by users.
Control over influencer selection: A significant number of users have expressed appreciation for Trend's approach of letting them approve or deny influencers instead of the other way around. This feature is seen as a time-saving solution that gives small business owners control over the selection process, helping maintain brand messaging effectively.
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Limited diversity of influencers: Several users have expressed a desire for more diverse representation among the influencers on Trend. Specifically, there is a need for more African American influencers and overall diversity in terms of cultural backgrounds.
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Difficulty in finding suitable influencers: Users have found it challenging to find influencers who are both engaged and have a large following on the platform. This has made it difficult for them to identify the right creators to collaborate with for their campaigns.
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Lack of transparency in pricing: Some users have mentioned that they would like more clarity when it comes to the cost of campaigns on Trend. Currently, users only discover the buy-in cost after signing up and creating a campaign, which can be frustrating and inconvenient for those trying to budget their marketing expenses effectively.
Users have made several recommendations when using Trend. The most common ones include having a comprehensive Instagram strategy before using Trend in order to create the best brief for creators. Users also recommend using more diverse influencers with Trend to reach a wider audience. Additionally, they suggest pre-planning campaigns with purpose and using tracking discount codes to measure effectiveness. These common recommendations highlight the importance of strategic planning, diversity in influencer selection, and measuring campaign effectiveness for successful collaborations with Trend.