Trialfire

Trialfire is a marketing intelligence platform designed to provide visibility into marketing performance and attribution. According to the vendor, it caters to small to large enterprises and is used by marketing managers, business intelligence analysts, digital marketing agencies, e-commerce companies, and retail companies.

Key Features

Quick Installation: According to the vendor, Trialfire offers a quick and easy installation process for its first-party tracking code on web properties and marketing systems. The installation can be completed within hours or minutes, capturing all on-site events without the need for coding.

Cross-device stitching: Trialfire enables the reconciliation of identities and stitching of visitor sessions from different devices, providing full visibility across the path-to-purchase. It tracks user behavior across devices, allowing businesses to understand the complete customer journey.

Visual event builder: According to the vendor, Trialfire's visual event builder allows users to define complex behavioral events directly on-site, eliminating the need for coding. These events can be used retroactively across reports for in-depth analysis and insights.

Multi-touch attribution: Trialfire's attribution model, based on the Shapley Value, provides a data-driven approach to accurately attributing marketing efforts. It analyzes all touchpoints along a customer's path-to-purchase, offering comprehensive analysis tools to understand the impact of each touchpoint.

Centralized spend analytics: According to the vendor, Trialfire consolidates ad spend and performance data from various marketing platforms, providing an integrated view for holistic analysis. This helps businesses stay on top of budgets and key metrics like cost-per-acquisition.

Rich customer profiles: Trialfire combines campaign, behavioral, and transactional data to create comprehensive customer profiles. According to the vendor, these profiles offer full visibility into each member of the audience, enabling analysis of customer value and acquisition cost.

Automated analysis: Trialfire surfaces higher-level metrics such as customer lifetime value and customer acquisition cost without the need for complex reports. According to the vendor, it provides automated insights to help businesses make data-driven decisions.

On-site reporting: According to the vendor, Trialfire's on-site reporting feature allows users to create trends, funnels, and other reports by clicking on UI elements directly on the website. This visual approach to analysis allows for faster identification of optimization opportunities.

Segment builder: Trialfire makes it easy to build and analyze audience segments based on campaign interactions, on-site behaviors, and purchase history. According to the vendor, this feature helps businesses understand the impact of their marketing efforts and fuel more relevant and targeted campaigns.

Path-analysis: Trialfire provides insights into how people flow through a set of events, including marketing touches and on-site behaviors. According to the vendor, understanding customer journeys helps optimize the path-to-purchase and improve overall marketing effectiveness.