TrustRadius Insights
Tribe Dynamics has become an invaluable tool for users in the field of influencer marketing. It has streamlined and increased efficiency …
Starting at $1,500 per month
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What is Tribe Dynamics?
Tribe Dynamics is an influencer marketing platform that, according to the vendor, helps brands track and measure the impact of their influencer marketing campaigns. It provides data-driven insights and analytics to help brands optimize their influencer strategies and drive earned media value (EMV). The...
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Basic
$1,500
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Tribe Dynamics?
Tribe Dynamics is an influencer marketing platform that, according to the vendor, helps brands track and measure the impact of their influencer marketing campaigns. It provides data-driven insights and analytics to help brands optimize their influencer strategies and drive earned media value (EMV). The platform is designed to cater to brands of various sizes, from small indie brands to large multinational corporations. It is widely used by professionals in the beauty, fashion, skincare, cosmetics, and haircare industries.
Key Features
Global Beauty Report: The vendor offers an in-depth look at the influencers, activations, and content trends that spelled success on social media for leading international beauty brands. The report provides Earned Media Value (EMV) rankings and community metrics for the top 10 brands in each market, according to the vendor.
Tribe Top 10: The vendor ranks the top brands in the beauty and fashion industries based on their social media performance. This feature provides insights into influencer marketing best practices and trends. Brands can also receive a monthly report to track the success of brands on social media, according to the vendor.
Indie Beauty Debrief: The vendor spotlights notable indie beauty brands across cosmetics, skincare, and haircare. This feature offers exclusive insights into top-performing brands, influencers, activations, and content trends sparking conversation on social media. The analysis provided by the vendor covers trending brands, their online communities, and top-performing earned content.
Case Studies: The vendor highlights success stories of brands that have leveraged Tribe Dynamics' software and tools to achieve influencer marketing success. These case studies showcase how brands have used influencer collaborations, product launches, and campaigns to drive Earned Media Value (EMV) and engagement.
White Papers: The vendor offers comprehensive guides and reports on various topics related to influencer marketing. These include measuring influencer marketing success, influencer marketing trends, and building effective influencer marketing strategies. The white papers provide insights, tips, and best practices for brands in the beauty, fashion, wellness, and fitness industries.
Brand Spotlight: The vendor analyzes the influencer marketing strategies and success of specific brands, highlighting their achievements and providing recommendations for future growth. This feature showcases how brands have built their online communities, engaged influencers, and generated Earned Media Value (EMV), according to the vendor.
Influencer Marketing Playbook: The vendor provides step-by-step guides and strategies for brands to succeed in influencer marketing. This feature offers insights into specific platforms, such as TikTok, and how to effectively leverage them for influencer marketing campaigns.
Guides to Specific Industries: The vendor offers specialized guides for specific industries, such as health and fitness, wellness, and fashion. These guides provide industry-specific insights, trends, and best practices for influencer marketing success.
Data-Driven Research & Reports: The vendor provides insights on influencer marketing trends through research reports and newsletters. These reports cover various industries such as beauty, fashion, food & beverage, sports, and streaming. The vendor delivers data-driven information on the top brands and their influencer marketing strategies.
Filters + Feeds: The vendor offers custom filters and feeds to find specific information and data. This feature helps users easily discover and track influencers and content relevant to their brand. It allows for targeted social listening and content capture to save time and effort, according to the vendor.
Tribe Dynamics Features
- Supported: CRM
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Content Management
- Supported: Faceted Search/Filter
- Supported: Influencer Discovery
- Supported: Influencer Relationship Management
- Supported: Influencer Tracking
- Supported: ROI Tracking
- Supported: Social Media Monitoring
Tribe Dynamics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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Tribe Dynamics has become an invaluable tool for users in the field of influencer marketing. It has streamlined and increased efficiency in influencer marketing efforts, serving as a central hub for campaign insights, influencer relationships, and monthly insights reporting. Users appreciate the ability to pull in influencer posts from various platforms like Instagram, YouTube, Facebook, Pinterest, and Blogs, eliminating the need for screenshotting. This software helps users measure the ROI on influencer spend and serves as an effective influencer discovery tool. It enables users to understand community size and health, track content, and capture all brand mentions. Tribe Dynamics has proven valuable for inventory forecasting and SKU management, as well as correlating earned media performance with revenue. Users have also found it instrumental in ensuring a healthy influencer network, meeting KPIs, and staying engaged with the brand. The software aids in discovering new influencers, acknowledging overachievers, tracking genuine brand fans, quantifying brand awareness, and strategizing future campaigns. With its intuitive analysis capabilities, Tribe Dynamics provides quick, easy-to-digest insights that allow for informed decision-making. It helps users communicate the benefits of influencer marketing to top executives and provides visibility into who is talking about their brand and competitor set. Additionally, Tribe Dynamics offers excellent IG Story tracking and social tracking for influencers, facilitating the assessment of partnered influencer content performance. Overall, users have found Tribe Dynamics to be an indispensable tool that saves time on campaign management, results analysis, and reporting while maximizing efficiency among their social team.
Comprehensive Tracking and Reporting: Many users have praised Tribe Dynamics for its comprehensive tracking and reporting capabilities. Users appreciate the platform's ability to efficiently track campaign content, measure campaign success, and provide clear and insightful reports. Some users feel that Tribe Dynamics' reporting features make it easy to create weekly recaps and track metrics effectively.
User-Friendly Interface and Navigation: The user-friendly interface and intuitive navigation of Tribe Dynamics have been widely appreciated by reviewers. Users find it easy to access insights on influencers and determine suitable partnership opportunities. They admire the platform's clean and intuitive design, which allows them to navigate through different features effortlessly.
Exceptional Customer Service: The knowledgeable and responsive team at Tribe Dynamics has received accolades from many users. Reviewers value the exceptional customer service provided by the team, noting their responsiveness and industry expertise. This level of support has made a positive impact on users' experiences with the software.
Limited Tracking Insights: Users have expressed frustration with the limitations in tracking insights within the Tribe panel, resulting in missed mentions and incomplete data. Some users feel that if influencers are not followed or not influential enough to be tracked, their content may go unnoticed.
Challenges with Exporting and Updates: Some users have found bulk exports to be challenging and have experienced delays in seeing updated data after platform updates. This can hinder their ability to efficiently analyze and utilize the information provided by Tribe Dynamics.
Expensive Pricing: The cost of Tribe Dynamics has been described as expensive, making it difficult for small brands to justify the investment. Some users believe that the pricing is high compared to other similar software options available in the market.
Users commonly recommend the following when using Tribe Dynamics:
Invest in Tribe Dynamics for a more robust influencer marketing program. Users suggest using Tribe Dynamics to efficiently track influencers and calculate earned media value (EMV). They find it helpful in reducing manual tracking and organizing influencer analytics. It is considered a must-have tool for running influencer programs, especially for brands that prioritize EMV as their most important metric. Users suggest utilizing the support of the account manager and the insights provided by the Tribe Dynamics team.
Use Tribe Dynamics as a tool to manage influencer-related campaigns and relationships. Users find it useful for tracking and measuring a brand's impact in ways other platforms can't. They recommend it for measuring and reporting campaigns, but note room for improvement in influencer discovery. They also suggest asking Tribe Dynamics to customize dashboards and reports for easier reporting.
Organize ambassadors effectively by regularly adding them to the Tribe list for easier interaction and growth of EMV/following. According to users, Tribe Dynamics is worth it for established brands with in-house influencer marketing employees, allowing them to see the buzz surrounding their brand and mentions from both current and new partners. Some users request additional features like making the Instagram feed shoppable and removing limitations on ambassador count to enhance their experience.